Whether you’re a brick-and-mortar shop or an online store, you spend a good deal of time on PR, advertising, shop hops, classes, and special events designed to get people through your physical or virtual doors. Previous Panning for Gold columns have discussed how to attract people to your website, how to merchandise online, and how to lead a customer to buy from you. But making a sale is not the sole goal. How can you turn that transaction into a lifelong customer relationship? How do you keep