If these past few years have taught us anything – it’s that video as an important form of business content – is here to stay. Many of us have been recording our “Live” sales, our Zoom meetings, online classes, and all manner of “How-To” demos. For most of us – it’s a whole new type…Click to read more >
Increase Sales by Adding Short Videos to Your Product Listings
INCREASE SALES BY ADDING SHORT VIDEOS TO YOUR PRODUCT LISTINGS We humans are visual creatures and most of us are increasingly busy. In general, we respond well to images (still or animated). That’s especially true if it means we can get the information we want – quickly – without having to read a lot of…Click to read more >
You Don’t Need an Audience – You Need a Community (Video)
Working hard to build your audience? Concerned about growing your follower count on (any social platform)? You don’t need an audience. You need a community according to social media strategist Katie Steckly. What’s the difference between an audience and a community? An audience is a one-to-many communication That communication is primarily one way.…Click to read more >
State of Retail and the Consumer
View a conversation with industry experts from NRF’s annual State of Retail & the Consumer. NRF’s second-annual State of Retail and the Consumer virtual event explored the health of the American consumer and key behavior trends during and after the pandemic. Watch the video on demand and hear from industry experts including NRF President and…Click to read more >
Instagram Video Carousel Ads Now Available to All Advertisers
Instagram announced earlier this month that it was beta-testing the addition of video to carousel ads, and the feature was made available to all advertisers Friday. Carousel ads on Instagram can contain up to five elements—videos and photos—with videos capped at 60 seconds. Instagram said in an Instagram for Business blog post announcing the launch that…Click to read more >
Facebook rolls out live video streaming to everyone in the United States
A month after beginning to test live-streaming video from its flagship app, Facebook is now rolling the feature out to all users in the United States. The feature, which only works on iPhone for now, is accessible from a redesigned status menu. You can tap “live video” to enable the feature, which shows you a…Click to read more >
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