Issue 08 Face to Face: Liesl Gibson (Oliver + S) and Sarai Mitnick (Colette Patterns) Lessons Learned: Three shopowners share their experiences with customer service, social media, and retailing online. Increasing Your Online Value: Marsha Doyenne explains how to increase the value of your shop to customers on your website and increase sales The Dos and Don’ts of…Click to read more >

Issue 07 Face to Face: Rachel Low (Pins & Needles NYC) and Keli Faw (Drygoods Design) Reputation is Everything! How to protect and nurture your business’ reputation New Kids on the Quilt Block: Blend Fabrics, Dear Stella Design and Frond Studios all celebrate one year anniversaries Lessons Learned: Six new shop owners share their experiences…Click to read more >

Issue 05 Dear Stella: How do I brand on a budget? Face to Face: Kelly Jackson (I Have A Notion) and Dawn Farrier (The Creation Station) Panning for Gold Online: Marsha Doyenne explains why and how to cross-merchandise your online shop Making Strangers into Customers: Monica Lee shares tips on building your email newsletter list Suppose Quilt Boutique: Interview with…Click to read more >

Issue 04 Dear Stella: How can I get people to connect with us on social media? Face to Face: Nancy Mahoney and Kat Southern (StudioKat Designs) Panning for Gold Online: Marsha Doyenne takes a look at website merchandising Taking the No-Sew Route to Customers: Monica Lee shares ideas on expanding your customer base beyond quilters and sewist and into the…Click to read more >

Issue 02 Dear Stella: Is the market already saturated? Old School vs. High Tech: Group coupons win out in the marketing battle Mobile Marketing: Tips for getting your e-newsletter mobile ready The Anatomy of the Perfect Mobile Email: Ten Things to keep in mind Putting the Social in Social Media: Blogging for creativity, networking and sales Are You on Pinterest? Here’s…Click to read more >

Issue 01 The Basics: Getting your website up and running 5 Questions to Ask When Buying Web Services: Be prepared to make the right choice Adding e-Commerce to Your Site: How the addition can make a real difference in your sales Convert Abandoned Carts to Sales: Why shoppers abandon their carts and how to avoid it Set Up an…Click to read more >