USING A LEAD MAGNET TO ATTRACT EMAIL SUBSCRIBERS The importance of a robust email list to the growth of any creative online business - simply can't be overstated.  Building a group of people that are engaged with your online business is critical for your business to grow and prosper. So - how do you go about building your email list? One way to do it is with the use of a well-crafted lead magnet.   WHAT’S A LEAD MAGNET? A lead magnet is a marketing tool - a downloadable product, a