Is email marketing dead? That’s a big solid ‘No’. In fact, 59 percent retailers say that email marketing is their most effective channel in terms of revenue generation. There are many techniques when determining your email marketing strategy. One thing you may find yourself asking is: “Should I resend my email campaigns to subscribers who didn’t open the email?” The answers, is a confident ‘yes’ and I’ll explain why. Time and time again it’s been proven that resending emai