Are Your Product Listings Optimized? As online retailers – we tend to focus on Search Engine Optimization (SEO) for our “Home” page, our “About Us” page, and the other “Landing Pages” on our websites. By now – we know how important SEO is to getting found online. What we don’t normally spend as much time…Click to read more >
Social Commerce
Using Pinterest to Grow Your Brand
I recently attended a Digital Drop-In webinar offered by Sarah Benoit from JB Media Institute – How Pinterest Can Grow Your Brand. I learned so much – and wanted to share it with you. First of all – Pinterest is pretty unique in the world of social platforms in a few specific ways. Let’s take a…Click to read more >
Reoccurring Commerce
Sales Automation – The Ultimate Guide 2022
Virtually every business can benefit from some form of sales automation. This includes those of us with online creative retail businesses. The key is to understand which parts of your business can be automated while not losing the personal touch our customers expect of us and our business. The following article touches on many of…Click to read more >
Marketing
14 Steps to Ranking Higher on Google
While there are many factors involved in ranking higher on Google, a key point to consider is that websites don’t rank on Google – individual web pages do. That means we need to pay attention to every single page on our websites. Each has the potential to increase in rank and pull people in who…Click to read more >
Social Media
Driving Results with Sponsored Ads on Facebook
FB advertising is alive and well – here’s why. Facebook serves more than 2.9 billion monthly active users, and that number is expected to grow by another 5.04% by 2028. Even more impressive (and concerning) is the amount of data the Meta (Facebook) collects on every user. Some of that data is available to marketers…Click to read more >
Technology
Important Changes to Google and Yahoo Email Sender Requirements – Are You Ready?
Some big changes are coming to the email sender requirements for Google and Yahoo. If you use an email service provider, they have likely sent you a notice about the changes, and what it means for your business. They are taking it seriously – and so should we. What’s happening and why? Both Google…Click to read more >
Retailing / Tutorials
Developing a Customer Experience Strategy
What is Customer Experience? What is customer experience? It’s defined as “interactions between a brand or company and its customers throughout their business relationship.” An interaction can include awareness, discovery, cultivation, advocacy, purchases,and service. In a study by Oracle, concluded that customer experience impacts the willingness of a customer to be a loyal advocate. If…Click to read more >
Analyze
Driving Results with Sponsored Ads on Facebook
FB advertising is alive and well – here’s why. Facebook serves more than 2.9 billion monthly active users, and that number is expected to grow by another 5.04% by 2028. Even more impressive (and concerning) is the amount of data the Meta (Facebook) collects on every user. Some of that data is available to marketers…Click to read more >
Must-Read
Important Changes to Google and Yahoo Email Sender Requirements – Are You Ready?
Some big changes are coming to the email sender requirements for Google and Yahoo. If you use an email service provider, they have likely sent you a notice about the changes, and what it means for your business. They are taking it seriously – and so should we. What’s happening and why? Both Google…Click to read more >