Is your shop’s social content – a continuous stream of product posts and sale announcements? Are you wondering why your engagement rate is so low? Hearing crickets? Are you wondering why your social content isn’t driving people to your website? Here’s the thing – none of us like to be “sold” all the time. I can’t ever remember hearing someone say –-I love all the product ads in my social feeds. Nope. No one says that – ever. So why, as retailers, are we doing