There’s plenty of sharing online these days—of ideas, how-tos, events, and information. With sites like Pinterest—where one person posts a picture, then dozens (or thousands!) can share it again with just the click of a button—attribution and ownership of the images, and accompanying tutorials, can get lost in the more of the Internet. While most…Click to read more >
Cross-Merchandising
cross-mer•chan•dis•ing [kraws mur-chuhn-dahy-zing] the practice of marketing, or displaying products from different categories (or store departments) together, •,n order to generate additional revenue, known sometimes as add-on sales You are probably familiar with cross-merchandising in your physical store. You create beautiful displays, draping your quilts over an old dresser near the fabric collection. You put…Click to read more >
Making Page Management Easier in Facebook with Apps
Facebook has been adding apps that make page management easier. Check out these new additions: Facebook Camera facebook.com/mobile/camera In May, Facebook launched an app that many had expected after its acquisition of lnstagram earlier this year: a photo sharing app just for Facebook. Originally released as “Facebook Camera,” the app is also known as “Camera”…Click to read more >
Getting Found – Using Yelp and Google+ Makes it Easy for Customers to Find You
Using Yelp and Google+ Makes It Easy for Customers to Find You An amazing 97% of consumers search for local businesses on line according to Google. If you own a brick and mortar shop, this means that the overwhelming majority of potential customers are looking for you on the Web. Will they find you? Two…Click to read more >
Social Merchandising
so•cial mer,chan•dis•ing \so-shl\ mur-chuhn-dahy-zing Whereas marketing is focused more on brand image, customer engagement, and promotions, merchandising is focused more directly trying to convert browsers into buyers. This includes deciding what customers want, often by asking the social network, and deciding how to position products to the social network. Merchandising Isn’t Enough Just when…Click to read more >
Tools for Blogging
Can a busy shop have a successful blog? Are there easy, time-saving measures that can be used? The answer is yes! We asked some of the best fabric store blog owners just how they do it and they shared their secrets to make blogging do-able and effective. Broken down into one, two or three-with three…Click to read more >
5 Tips for Maximizing Your Search Engine Optimization
As a website owner, you understand that your goal is to maximize the amount of qualified traffic to your website. Although referrals and word-of-mouth can be great sources for customers, the real Holy Grail of the Internet is Search Listings (Google, Bing, Yahoo, etc.). Through some effort, you can get your site in front of…Click to read more >
How to Gain Followers on Instagram
Instagram I’m sure after reading my article in the July/August issue of WebCents, you signed on to Instagram and started posting beautiful photos from around your shop. So now you may be thinking, OK, I have all these great photos, now I need people to see them. You’re right! What follows are five of the…Click to read more >
Using Angles to Add Interest
Social media is a great driver of business to your shop, whether you’re posting on your own website, blogging, or posting on Facebook, Instagram, or Pinterest. The key to success with any of these social media outlets is having eyecatching photos—photos that will make your customers click through, comment on, and share with their friends.…Click to read more >
Profiting from Panels
Would you like to have a product in your store that was precut and so irresistible that your customers just had to have one … or more? What if that item was priced between $8 and $12? Could it be that you already have the merchandise but your customers can’t see it and don’t know…Click to read more >
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