11 eCommerce Growth Trends That Are Changing the Game in 2025 Think eCommerce is slowing down? Think again. Online sales now account for 22.7% of total retail sales. Sean Flannigan writing on the Retail Exec blog takes a look into 11 trends that are impacting eCommerce growth in 2025. Key points: [1] Online sales…Click to read more >
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The Art of Storytelling: Turning Your Creative Process into Marketing Gold
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Are BOTs Skewing Your Site Traffic Statistics?
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How AI is Changing the Way We Do Business: Using AI Tools Without Diminishing Your Brand
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2026 Social Media eCommerce Trends and Statistics to Guide Your e-Commerce Strategy
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Non-Sales Posts That Sell: Engaging Followers Without the Sales Pitch
Social Commerce
2026 Social Media eCommerce Trends and Statistics to Guide Your e-Commerce Strategy
Knowing that every day more and more shoppers are making their purchases online – and knowing how that should impact your ecommerce strategy are two different things. For example: did you know that just last month (according to Hostinger) 86% of people made an online purchase? Another interesting statistic: According to Statistica: The number of…Click to read more >
Reoccurring Commerce
Your Guide to Creating A Winning Subscription Program
If you’ve ever wished for a reliable, recurring revenue stream for your creative online business, subscription boxes and clubs may be your answer. From fabric bundles to handmade stationery, and curated craft kits to gourmet treats—subscription programs have become a favorite way for small businesses to engage their audiences while smoothing out income flow. The…Click to read more >
Marketing
The Art of Storytelling: Turning Your Creative Process into Marketing Gold
Running a small creative business often feels like a race against the clock. There are products to create, orders to fill, social media to update, emails to answer, websites to maintain, newsletters to write, and somehow we’re expected to keep producing fresh content that encourages people to buy from us. In the rush to “just…Click to read more >
Social Media
Non-Sales Posts That Sell: Engaging Followers Without the Sales Pitch
Let’s talk about sales and non-sales posts: For most small creative businesses, social media can feel like a balancing act. On one side is the need to promote products and generate sales. On the other is the fear of becoming “that account” – the one that constantly pushes products without ever building a connection. The…Click to read more >
Technology
Are BOTs Skewing Your Site Traffic Statistics?
You open up your GA4 dashboard and see that the Direct Traffic numbers are off the charts. Where is all that traffic coming from, and is it real? A little further research and you realize that much of it is coming from parts of the world you aren’t marketing to (Asia, Ireland, etc.). That traffic…Click to read more >
Retailing / Tutorials
Your Guide to Creating A Winning Subscription Program
If you’ve ever wished for a reliable, recurring revenue stream for your creative online business, subscription boxes and clubs may be your answer. From fabric bundles to handmade stationery, and curated craft kits to gourmet treats—subscription programs have become a favorite way for small businesses to engage their audiences while smoothing out income flow. The…Click to read more >
Analyze
Are BOTs Skewing Your Site Traffic Statistics?
You open up your GA4 dashboard and see that the Direct Traffic numbers are off the charts. Where is all that traffic coming from, and is it real? A little further research and you realize that much of it is coming from parts of the world you aren’t marketing to (Asia, Ireland, etc.). That traffic…Click to read more >
Must-Read
From Likes To Loyalty
In today’s crowded online marketplace, social media can feel like both a blessing and a burden for creative entrepreneurs. On one hand, platforms like Instagram, Facebook, and TikTok allow makers, artists, and small business owners to showcase their work to a global audience without spending a dime on advertising. On the other hand, many business…Click to read more >