Issue 08 Face to Face: Liesl Gibson (Oliver + S) and Sarai Mitnick (Colette Patterns) Lessons Learned: Three shopowners share their experiences with customer service, social media, and retailing online. Increasing Your Online Value: Marsha Doyenne explains how to increase the value of your shop to customers on your website and increase sales The Dos and Don'ts of DIY SEO: Tom Henell gives examples of what you should (and shouldn't) do to increase your page ranks. Sew Sisters: