How to Guide Your Customers Home (and to the Checkout)   Are customers getting lost in the pages of your website? If so, you’re not alone—and, more importantly, you have the power to fix it. Clear, intuitive website navigation is the unsung hero behind every successful online store. As a creative small business owner, you’ve poured your heart into your products, your branding, and your customer experience. But if visitors can’t find what they’re looking for on your website, al