As online business owners – we all write a lot of marketing copy. From landing pages and blogs, product descriptions, social posts, and “How To” articles. Every single piece of effectively optimized marketing copy we write has the potential to drive traffic and increased sales to our sites. Definition: SEO – Search Engine Optimization. SEO…Click to read more >
The Do’s and Don’ts of SEO
Search Engine Optimization (SEO) is a moving target and requires continuous learning, tweaking, and updating. In previous articles, we discussed key steps of SEO and the process of selecting your keywords. I think now is a good time to step back and outline some of the Dos and Don’ts in the SEO process. I want…Click to read more >