As an online creative business, you pour your heart into every product you make, package you ship, and social post you share. And when a customer makes a purchase—especially their first—it’s a thrill. But what if that purchase wasn’t just a transaction? What if it was the beginning of a lasting relationship? In an online world where ad costs are rising and customer attention is fractured the smartest strategy isn’t always to chase the next new buyer—it’s to nurture the ones you