Issue 14 7 Must-Know Online Retail Trends - Online sales are expected to continue to trend upward, yes, and here are the specifics that will shape retail in the years ahead. Find out what these trends may mean for you. Email vs Social Media Marketing: Which one deserves your marketing dollars? Email has been the favored marketing communications tool, and now savvy businesses are embracing the power of social media. Here’s a look at how these two regimes stack up. Crowded Market -�