In today’s crowded online marketplace, social media can feel like both a blessing and a burden for creative entrepreneurs. On one hand, platforms like Instagram, Facebook, and TikTok allow makers, artists, and small business owners to showcase their work to a global audience without spending a dime on advertising. On the other hand, many business owners feel stuck in an endless loop of posting, liking, commenting, and scrolling — with little to show for it in actual sales. The big questio