The concept of build it (or write it) and they will come may work in baseball, but blog posts need a strategy and some consistent marketing to draw in the readers.
Having a well targeted blog for a creative ecommerce business is a good idea. A blog that is kept up to date with relevant, interesting content can:
- Boost Website Traffic: Regular posts can attract new visitors to your site, helping to increase your brand’s visibility and reach.
- Showcase Creativity and Products: A blog allows you to highlight your creative process, feature new products, and share behind-the-scenes stories that engage your audience.
- Build Trust and Authority: Sharing valuable content and expertise positions your ecommerce business as a trustworthy source in your niche.
- Improve SEO: Frequent, relevant blog updates help your site rank higher in search engine results. This makes it easier for customers to find you online.
- Encourage Customer Interaction: Blogging fosters a sense of community by inviting comments, feedback, and sharing, which can lead to loyal customers and valuable insights.
I’ve been working on my blog for years, and it does draw in some traffic, but I can’t help but think it could be pulling in more. In my search for answers, I found several helpful articles.
4 Reasons Your Business Blog Isn’t getting Any Traffic
How To Increase Blog Traffic: 9 Actionable Steps
11 Secrets to Going From Zero to 1,000,000 Monthly Page Views
17 Ways to Increase Website Traffic With Content marketing
