We’ve all seen them – probably (frustratingly) on our shop websites. We’ve all experienced that sinking feeling when that page pops up – and instead of the content we’re expecting, we get a page that says 404 – Page Not Found. 404 Errors directly impact the user (customer) experience (and not for the better). The…Click to read more >
12 Proven Ways to Optimize Product Category Pages
We’ve talked about optimizing product pages in our online shops. What we haven’t focused on are Product Category Pages. What’s a Product Category Page? If you’ve assigned your products to a category you’ve created – you have Product Category Pages. Product Category Pages are often overlooked when we focus on improving our websites’ search…Click to read more >
Is Your Online Store – Ready for Holiday Sales?
The upcoming holidays are the perfect time to create a festive look in our online stores. When we walk in the doors of a physical shop during the holidays – it’s clear that it’s the holiday season. The sights, sounds (and sales) of the holidays are all around us. Why wouldn’t we want the same…Click to read more >
Are Your Images Driving Traffic To Your Website?
We’ve talked a lot about the quality of our copy as a way to draw more people to our website. It’s important to make sure that we’ve used targeted keywords – in context. Our copy should be human-readable (and not read like it was written by a machine). It should also be helpful to the…Click to read more >
The Complete Website Maintenance Checklist
Website maintenance – 20 Things you need to do this year to maintain your website. Website maintenance is something we all know we need to stay on top of if we want to keep our site healthy and working properly. Where do we start? What needs to be done – and how often do we…Click to read more >
Using Your Contact Page as a Selling Tool
Every business website has (or should have) a Contact page. Is this page doing all it can do for your business – or is it just another one of those pages that you know you should have – so you throw it together and check off that box? If so – you could be missing…Click to read more >
7 Common Issues – Slowing Down Your Website
Did you know that website speed – how fast our websites (and each individual page) load on every type of device makes a difference to our customers? In the back of my busy brain – I knew that it makes a difference. I tend to click out of any page that takes too long to…Click to read more >
One-Click Methods to Pay at Checkout
Every business owner wants shoppers to come to their website and buy something. Once they’ve done that, how do you keep them coming back? Amit Mathradas, the general manager and head of North American small business at PayPal, tells us about some e-commerce quick fixes to improve the customer experience. Click below to watch the…Click to read more >
9 Simple Ways To Optimize Your Blog Post To Get Found By Google
by Brandon Schaefer July 25, 2015 Getting your article found by google is really not that difficult… that is… if you know what to do, and how to do it. Like I always share… if you stick to the basics and the core foundations… you’ll always end up in good shape. Optimize Your Blog Post So……Click to read more >
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