Shoppers are more likely to trust businesses who demonstrate that others find their products and services valuable. This demonstration of trust (or social proof) could be in the form of reviews from verified customers, positive ratings on third party review sites and/or validation from technical experts. Social Proof – Behavior Guided by Instinct Why…Click to read more >
Developing a Customer Experience Strategy
What is Customer Experience? What is customer experience? It’s defined as “interactions between a brand or company and its customers throughout their business relationship.” An interaction can include awareness, discovery, cultivation, advocacy, purchases,and service. In a study by Oracle, concluded that customer experience impacts the willingness of a customer to be a loyal advocate. If…Click to read more >