Lighting makes the biggest difference in whether a photo is beautiful and eye-catching or dull and dreary, and for amateur photographers it can be the hardest aspect of photography. Professional photo studios are filled with expensive lighting equipment that is out of reach for most of us, so we have to learn to work with…Click to read more >
The Value of Coupons in Digital Marketing Campaigns
If you own a retail business and you haven’t offered a coupon to lure new customers and reward your current ones, this new research will convince you to start. In three years, the use of online coupons has increased 13%. It’s a great way to attract new customers, promote a new product, offer a trial…Click to read more >
10 Tips to Improve Your Pinterest Marketing Strategy
Did you know 69% of online consumers who visit Pinterest have a clear intention of purchasing products? So, are you making Pinterest part of the social media marketing strategy for your business? If not, it’s still a huge opportunity for brand awareness and sales. The best part is, Pinterest has proven to be the most…Click to read more >
Does Your Business Use Instagram?
Beverly Hames, an owner of Fox & Fawn, a vintage boutique in Brooklyn, says that sales arising from pictures she posts free on the store’s Instagram feed, now account for 20 to 40 percent of daily revenue. On Instagram, a Bazaar Where You Least Expect It By Jenna Wortham, March 8, 2014 Instagram, the photo-sharing…Click to read more >
4 Features Of An Effective Event Hashtag
By Lauren Dugan on December 28, 2013 Most of the conferences and networking events you’ll go to this year will have their own hashtag. The hashtag has become so ubiquitous that it has now become odd not to have one. Hashtags help event attendees organize their online conversations – about panels, speakers, ideas and opinions…Click to read more >
