Surveys and polls can be excellent tools to learn about your customer base. That being said, the questions we include can be tricky to write. I’ve been doing a little research in preparation for creating a year-end / New Year survey for my customers. My goal is to gain some insight (not just data) from…Click to read more >
How to Optimize Your Email Click Through Rates
We’re all familiar with (and focused on) our email open rates. Convincing the receiver to open the email we’ve carefully crafted and sent at just the right time is one thing. Getting them to take an action is a better thing. After all – the point of any email we send to our list is…Click to read more >
The Value of “Non-Sales” Social Content
Is your shop’s social content – a continuous stream of product posts and sale announcements? Are you wondering why your engagement rate is so low? Hearing crickets? Are you wondering why your social content isn’t driving people to your website? Here’s the thing – none of us like to be “sold” all the time.…Click to read more >
Holiday Promotions – 15 Creative Ideas for Your Online Shop
Are you one of those shop owners with all your holiday promotions planned and ready to go? Or – are you still searching for some interesting promotional ideas for this Black Friday? I’m always looking for good ideas – not only for Black Friday, but also for Small Business Saturday, Cyber Monday, and 12 Days…Click to read more >
Email Segmentation – Is Your List – Just a List?
Savvy marketers know our email list is arguably our most valuable business asset. We invest lots of time and resources to build our list, focusing on the number of subscribers, unsubscribe rate, conversion rates, etc. For many of us – it’s one big list of people who have signed up to receive our newsletter. Everyone…Click to read more >
14 Steps to Ranking Higher on Google
While there are many factors involved in ranking higher on Google, a key point to consider is that websites don’t rank on Google – individual web pages do. That means we need to pay attention to every single page on our websites. Each has the potential to increase in rank and pull people in who…Click to read more >
Top 10 Marketing Tips for 2024
As we move through the first quarter of 2024 – it feels like a great time to take a look at how trends in consumer expectations impact the marketing of our businesses. The team at Constant Contact has compiled a list of the Top 10 Marketing Tips based on their analysis of the marketing landscape…Click to read more >
Using Memes to Extend Your Brand
We’ve all seen them, rolled our eyes at them, laughed at them, and perhaps even shared a few of them. What are they? Memes. Those graphic images with short, funny (often a bit sarcastic) messages poking fun at something. Memes are everywhere – particularly in our social feeds. There’s a good reason for that –…Click to read more >
Are Your Images Driving Traffic To Your Website?
We’ve talked a lot about the quality of our copy as a way to draw more people to our website. It’s important to make sure that we’ve used targeted keywords – in context. Our copy should be human-readable (and not read like it was written by a machine). It should also be helpful to the…Click to read more >
Important Changes to Google and Yahoo Email Sender Requirements – Are You Ready?
Some big changes are coming to the email sender requirements for Google and Yahoo. If you use an email service provider, they have likely sent you a notice about the changes, and what it means for your business. They are taking it seriously – and so should we. What’s happening and why? Both Google…Click to read more >