Social media is a great driver of business to your shop, whether you’re posting on your own website, blogging, or posting on Facebook, Instagram, or Pinterest. The key to success with any of these social media outlets is having eyecatching photos—photos that will make your customers click through, comment on, and share with their friends.…Click to read more >
Achieving More Accurate Color with White Balance
It’s a common problem: You neatly arrange a stack of gorgeous new fabrics on a clean white surface, set your camera’s exposure and start shooting. As you peer through the viewfinder, you think how great the fabrics look and how the pictures are really going to show off the beautiful colors of the fabric on…Click to read more >
Shedding Light on Exposure
Are you exposed? Despite how it sounds, I’m not talking about how much (or little) you wear in your photos but how light or dark they are. Learning how to set your exposure is a crucial component of good photography anytime, but it’s an absolute necessity during the long, dark days of winter when natural…Click to read more >
Business Building with Blog Tours
If you’ve ventured into the quilting blogosphere, you’ve probably come across the occasional blog tour. Blog tours come in many different forms, but essentially they are a series of posts scheduled on different blogs within a short time period designed to promote something. The most common blog tours are for book releases, as publishers and…Click to read more >
Investing in Your Shop’s Photos
Crafters are visual creatures, so it’s no wonder that the popularity of websites like Pinterest and Flickr and apps like Instagram continues to grow among the quilting and sewing crowd. After all, what is a blog post without at least one photo? And even with Facebook we’re told to ‘go visual or go home.’ Images…Click to read more >
Exposure – Simple Lighting Techniques
Lighting makes the biggest difference in whether a photo is beautiful and eye-catching or dull and dreary, and for amateur photographers it can be the hardest aspect of photography. Professional photo studios are filled with expensive lighting equipment that is out of reach for most of us, so we have to learn to work with…Click to read more >