If you’re a small-business owner trying to compete in the big leagues, spending money on marketing for your business may not be an option. Targeted advertising does get results if done properly, but there are plenty of free ways to build your business and market online. One of the first steps in a solid marketing…Click to read more >
A New Best Social Media Platform for Customer Engagement
Forbes says Instagram is the best social media platform for engaging customers and growing your brand. Its popularity has been increasing steadily with over 1 billion users every month. It’s mobile functionality and its visual nature contribute to why Instagram is so good at engaging with audiences. People go to Instagram to be inspired and…Click to read more >
Why Small Businesses Should Think Like Big Businesses
I recently read an article in Authority Magazine, an online publication that features interviews with authorities in business, film, sports and tech, who tell stories that are both empowering and actionable. Yitzi Weiner, the magazine’s editor in chief, interviewed Mohammed Ali, chief marketing and growth officer at Format. Ali previously served as VP, Marketing and…Click to read more >
Bridging the Gap Between In-Store and Online Retailing
Global e-commerce sales are expected to surpass $3 trillion this year and reach $5.8 trillion by 2022. Brick-and-mortar shops may be feeling the effects of this aggressive growth, but the growth is far from tragic. E-commerce currently represents only 11.9 percent of the global retail market. Yes, this is a daunting and growing number, but…Click to read more >
Why You Should Be Using SMS Marketing
Does SMS marketing make sense for a small business? Absolutely! SMS marketing has the highest open rates of any marketing channel. And that’s just the beginning. Not only does it benefit retailers of all sizes but it’s particularly well suited to smaller businesses that have less to spend on traditional marketing campaigns. Good or great…Click to read more >
Marketing in the New Year with Flipagram
It’s officially 2014 and it’s bound to be the biggest year for social media yet. New trends are constantly emerging and each of them has potential value to small businesses and social media marketing professionals. Today, we delve into the latest app taking Instagram and other social media sites by storm, Flipagram. What is Flipagram?…Click to read more >
Pinterest Pushing Deeper Into Ads
A quick glance at the digital scrapbook Pinterest makes it seem like the anti-Facebook. It has no stream filled with friends’ faces and baby pictures, but rather a sprawling, colorful grid of recipes, photographs of clothes and a shopping list of presents to buy for loved ones. Yet Pinterest wants to be like Facebook in…Click to read more >
5 Mobile Marketing Trends to Watch
Mobile isn’t just one of the most important channels for marketers to utilize, it is becoming THE most important channel. Blogs are read, emails are consumed and purchases are made via mobile devices. And that is just the tip of the iceberg of the mobile moments in our everyday lives. The impact is extending even…Click to read more >
3 Holiday E-Commerce Policies For A Merry Q4
You may not think of your shipping or return policies as part of marketing’s purview, but contributor David Rekuc argues they can be as influential as ads or promotions this time of year. Well, it’s here. Halloween has officially passed and Thanksgiving is only a few weeks away. At this point, retailers should be well…Click to read more >
7 Must-Know Online Retail Trends for 2014
From the growing importance of mobile to changing expectations about free shipping returns, here are key developments in retail. In order to thrive, retailers should pay attention to mobile, the retail store itself, location targeting and other key developments. During this past holiday season, online shoppers set records on Thanksgiving Day, Black Friday and Cyber…Click to read more >
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