First impressions matter. This is doubly true when writing email subject lines. They’re the first thing recipients see in their inbox. When written well, they inspire readers to open your email newsletters and click through to read more. If they’re off target, however, they let your reader know your email is a waste of time…Click to read more >
Facebook rolls out live video streaming to everyone in the United States
A month after beginning to test live-streaming video from its flagship app, Facebook is now rolling the feature out to all users in the United States. The feature, which only works on iPhone for now, is accessible from a redesigned status menu. You can tap “live video” to enable the feature, which shows you a…Click to read more >
How the EU Value-Added Tax Affects Online Sellers
The new EU Value-Added Tax (VAT) changes, effective January 1, 2015, have a major influence on online merchants selling digital goods. It’s important for e-tailers to understand what these changes mean. Our team at Ecwid has put together the below to make it easy for merchants to accommodate the new policies. The New EU VAT…Click to read more >
The Value of Coupons in Digital Marketing Campaigns
If you own a retail business and you haven’t offered a coupon to lure new customers and reward your current ones, this new research will convince you to start. In three years, the use of online coupons has increased 13%. It’s a great way to attract new customers, promote a new product, offer a trial…Click to read more >
Learn more about your customers with new Pinterest Analytics
We often hear from businesses who change their product and marketing strategies based on insights they learn on Pinterest. For example, Lowe’s introduced a DIY-focused marketing strategy after learning that their “create-your-own-colorful-doormat” Pin got more than 200,000 repins. And UK-based Juniper Cakery came up with new cake design techniques after learning about their customers’ confection…Click to read more >
10 Tips to Improve Your Pinterest Marketing Strategy
Did you know 69% of online consumers who visit Pinterest have a clear intention of purchasing products? So, are you making Pinterest part of the social media marketing strategy for your business? If not, it’s still a huge opportunity for brand awareness and sales. The best part is, Pinterest has proven to be the most…Click to read more >
4 Features Of An Effective Event Hashtag
By Lauren Dugan on December 28, 2013 Most of the conferences and networking events you’ll go to this year will have their own hashtag. The hashtag has become so ubiquitous that it has now become odd not to have one. Hashtags help event attendees organize their online conversations – about panels, speakers, ideas and opinions…Click to read more >
5 Lessons Every Business Can Learn From The Target Breach
By Jim Maloney, Chief Information Security Officer, Mercury Payment Systems With credit card data security such a hot topic these days, now is a good time to make sure your systems are protected. For retailers, there are few things more threatening than a security breach. Knowing that large retailers with sophisticated security controls, like Target,…Click to read more >