Why does the right font and size matter? If your emails are hard to read, then your subscribers are less likely to read them. Legible fonts help readers scan your email, identify key points, and make quick decisions. The font and font size you choose will have a big impact on the readability of your…Click to read more >
Instagram: You Can Now Display Up to 5 Links in Your Profile Bio
by Andrew Hutchinson Instagram has today launched one of its most requested feature updates, giving users the ability to add up to five links in their IG bio, expanding on its capacity to drive traffic. As per Instagram: “Starting today, the update will make it easier for creators and other users to highlight their…Click to read more >
Facebook Chief Outlines Plans to Re-Integrate Messaging into the Main App
by Tom Alison, Head of Facebook Takeaways We reached a major milestone on Facebook: 2 billion daily actives — the highest it’s ever been. Our focus this year is on artificial intelligence, messaging, creators and monetization. Facebook is off to a great start this year. Contrary to reports otherwise, Facebook is not dead…Click to read more >
7 SMS Marketing Best Practices to Know Before You Hit “Send”
SMS marketing has quickly become an essential channel for businesses. Here are seven best practices to help you make the most of it. If you’re like the average American, you spend around 36 minutes using your smartphone to text or call people every day. Most of these communications are done without a thought. However, the…Click to read more >
98% of consumers plan to make a purchase on social media in 2022
Are you thinking about your social channels as sales transaction channels? If not, you may be missing out on a huge market (and sales) opportunity. Sprout Social recently conducted a survey showing that 68% of us have already made some kind of a purchase using a social channel. That’s expected to grow significantly over the…Click to read more >
Sales Automation – The Ultimate Guide 2022
Virtually every business can benefit from some form of sales automation. This includes those of us with online creative retail businesses. The key is to understand which parts of your business can be automated while not losing the personal touch our customers expect of us and our business. The following article touches on many of…Click to read more >
Best Survey Tools in 2022
by Mark Pickavance, Brian Turner Improve your customer research The best survey tools make it simple and easy to collect feedback from customers in order to manage business insights. There are always ways to improve business products or services, but knowing which ways would best please customers can be difficult to know. Choices that may…Click to read more >
9 Best Free Survey Software
by Shephalii Kapoor Looking for free survey software? Check out these 9 top-rated tools. We empower businesses to accelerate their growth by helping them find the right software. We select and rank products based on an objective methodology developed by our research team. While some vendors may pay us when they receive web traffic, this…Click to read more >
How to Optimize for Local Voice Search on Alexa, Siri, Google, and Cortana
53% of people who own smart speakers use them for local business searches every day. You may not even think about how often you use voice-activated devices in your day-to-day life. Whether you’re asking Siri for directions, Alexa is adding milk to your grocery list, or Google Assistant is setting a reminder for your dentist…Click to read more >