11 eCommerce Growth Trends That Are Changing the Game in 2025

Think eCommerce is slowing down? Think again. Online sales now account for 22.7% of total retail sales. Sean Flannigan writing on the Retail Exec blog takes a look into 11 trends that are impacting eCommerce growth in 2025.

Key points:

[1] Online sales keep surging (despite the economic roller coaster)

[2] Omnichannel & hybrid shopping are the new normal

[3] Mobile Shopping rules everything

[4] Social commerce is exploding (and not just on TikTok)

[5] AI is reshaping ecommerce (and it’s just getting started)

[6] Hyper-personalization & first party data (the customer centric playbook)

[7] Short form video & livestream shopping fuel engagement

[8] AR, VR & immersive shopping are no longer just gimmicks

[9] Sustainability & ethical commerce are shaping buying decisions

[10] Subscriptions models & loyalty programs boost retention

[11] Customer experience – fast, flexible and friction-free

Says Flannigan, The brands thriving today are the ones that experiment, adapt, and move fast while everyone else gets buried under abandoned carts and rising ad costs.

To read the full article: Ecommerce Growth Trends