11 eCommerce Growth Trends That Are Changing the Game in 2025 Think eCommerce is slowing down? Think again. Online sales now account for 22.7% of total retail sales. Sean Flannigan writing on the Retail Exec blog takes a look into 11 trends that are impacting eCommerce growth in 2025.   Key points: [1] Online sales keep surging (despite the economic roller coaster) [2] Omnichannel & hybrid shopping are the new normal [3] Mobile Shopping rules everything [4] Social commerc