{"id":7993,"date":"2026-08-25T08:49:26","date_gmt":"2026-08-25T15:49:26","guid":{"rendered":"https:\/\/webcentsmagazine.com\/?p=7993"},"modified":"2026-08-25T08:49:26","modified_gmt":"2026-08-25T15:49:26","slug":"a-story-audit-for-your-business","status":"publish","type":"post","link":"https:\/\/webcentsmagazine.com\/?p=7993","title":{"rendered":"A Story Audit for Your Business"},"content":{"rendered":"Most creative businesses already have stories, lots of them. They're simply buried beneath lists of features and specifications.\r\n\r\nAs small business owners, many of us believe we don't have time to share stories because we're busy creating products. We often think of stories as something we have to create and then somehow get it written down so we can use it.\r\n\r\nIn reality, we're creating stories every single day. The challenge isn't finding stories; it's recognizing them.\r\n\r\n \tThe customer ema<div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\"><a href=\"https:\/\/webcentsmagazine.com\/?page_id=1968\" style=\"text-decoration:underline; color:#e92a29; font-weight:bold;\">Subscribe or log in<\/a> to read the rest of this article. Subscription includes access to the website and <strong> all articles<\/strong>.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Most creative businesses already have stories, lots of them. They&#8217;re simply buried beneath lists of features and specifications. As small business owners, many of us believe we don&#8217;t have time to share stories because we&#8217;re busy creating products. We often think of stories as something we have to create and then somehow get it written<a href=\"https:\/\/webcentsmagazine.com\/?p=7993\" title=\"Read more\" ><span style=\"color:#c92e2e;\">&#8230;Click to read more ><\/span><\/a><\/p>\n","protected":false},"author":107,"featured_media":7994,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8,393,14,16],"tags":[755,756,757,758],"class_list":["post-7993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","category-strategy","category-websites","category-writing","tag-a-story-audit-for-your-business","tag-branding-through-storytelling","tag-building-your-story-into-your-products","tag-business-storytelling","content-print"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Story Audit for Your Business - webcentsmagazine.com<\/title>\n<meta name=\"description\" content=\"Imagine someone removed your logo from your website. Would visitors still recognize your personality? Would they remember your story?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webcentsmagazine.com\/?p=7993\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Story Audit for Your Business - webcentsmagazine.com\" \/>\n<meta property=\"og:description\" content=\"Imagine someone removed your logo from your website. Would visitors still recognize your personality? 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