{"id":7986,"date":"2026-08-25T08:48:43","date_gmt":"2026-08-25T15:48:43","guid":{"rendered":"https:\/\/webcentsmagazine.com\/?p=7986"},"modified":"2026-08-25T08:48:43","modified_gmt":"2026-08-25T15:48:43","slug":"challenging-some-email-marketing-rules-with-data","status":"publish","type":"post","link":"https:\/\/webcentsmagazine.com\/?p=7986","title":{"rendered":"Challenging Some Email Marketing Rules &#8211; With Data"},"content":{"rendered":"<p><strong>For as long<\/strong> as there has been email marketing &#8211; there have been some \u201crules\u201d that as small business owners, we\u2019ve taken for granted. Here are a few examples( some of them are contradictory):<\/p>\n<ul>\n<li>Bests days and times to send\u00a0 &#8211; Tuesday morning is best (or maybe Friday).<\/li>\n<li>Never send on weekends.<\/li>\n<li>Keep every email short.<\/li>\n<li>Subject line length.<\/li>\n<li>Only one CTA.<\/li>\n<li>Follow the 80\/20 rule.<\/li>\n<li>Never email your list more than once a week (or send on Tuesday and Friday).<\/li>\n<li>Use more images than text (or more text and images).<\/li>\n<li>Don\u2019t (or do) use emojis in subject lines.<\/li>\n<li>Avoid the use of \u201cSpammy\u201d words in subject lines.<\/li>\n<li>Numbers in subject lines.<\/li>\n<li>List cleaning<\/li>\n<\/ul>\n<p><strong>Any of these sound familiar?<\/strong> It may be time to take a look at whether or not any of those email marketing rules are still valid. The folks behind Flodesk took a look at their own data &#8211; more than 14 billion emails sent by a huge variety of small businesses between January 2025 and now. They compared that data against those \u201crules\u201d and in some cases, came up with some surprising results.<\/p>\n<p><strong>It may be time<\/strong> to challenge some of those email marketing rules we\u2019ve been taking for granted as fact. To decide for yourself and your own business you can get the report here: \u00a0<strong><a href=\"https:\/\/drive.google.com\/file\/d\/1DwgO-nHo33g_hyMP1V2-U_ENRET0eKQX\/view\">Flodesk Email Marketing Trends Report<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For as long as there has been email marketing &#8211; there have been some \u201crules\u201d that as small business owners, we\u2019ve taken for granted. Here are a few examples( some of them are contradictory): Bests days and times to send\u00a0 &#8211; Tuesday morning is best (or maybe Friday). Never send on weekends. Keep every email<a href=\"https:\/\/webcentsmagazine.com\/?p=7986\" title=\"Read more\" ><span style=\"color:#c92e2e;\">&#8230;Click to read more ><\/span><\/a><\/p>\n","protected":false},"author":107,"featured_media":7990,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[753,754],"class_list":["post-7986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email","tag-challenging-some-email-marketing-rules-with-data","tag-email-marketing-trends-report","content-print"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Challenging Some Email Marketing Rules - With Data - webcentsmagazine.com<\/title>\n<meta name=\"description\" content=\"It may be time to challenge some of those email marketing rules we\u2019ve been taking for granted as fact . 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