{"id":5346,"date":"2025-05-13T13:19:13","date_gmt":"2025-05-13T20:19:13","guid":{"rendered":"https:\/\/webcentsmagazine.com\/?p=5346"},"modified":"2025-05-13T13:19:13","modified_gmt":"2025-05-13T20:19:13","slug":"accessible-websites-increase-sales","status":"publish","type":"post","link":"https:\/\/webcentsmagazine.com\/?p=5346","title":{"rendered":"Accessible Websites Increase Sales"},"content":{"rendered":"Are you closing the door on some potential website customers?\r\n\r\nMore than 1 in 4 adults (28.7 percent) in the United States live with some type of disability according to the CDC (Center for Disease Control). That means that more than a quarter of our potential customers need some sort of assistance in navigating our online shops. That\u2019s a lot of potential customers \u2013 and if we don\u2019t make our sites accessible \u2013 they can\u2019t do business with us.\r\n\r\nThe good news is that designing our web
Subscribe or log in<\/a> to read the rest of this article. Subscription includes access to the website and all articles<\/strong>.<\/div><\/div>","protected":false},"excerpt":{"rendered":"

Are you closing the door on some potential website customers? More than 1 in 4 adults (28.7 percent) in the United States live with some type of disability according to the CDC (Center for Disease Control). That means that more than a quarter of our potential customers need some sort of assistance in navigating our…Click to read more ><\/span><\/a><\/p>\n","protected":false},"author":107,"featured_media":6691,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[400,14],"tags":[636,639,638,637],"class_list":["post-5346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-must-read","category-websites","tag-ada-compliance","tag-americans-with-disabilities-act","tag-title-iii","tag-website-accessibility","content-print"],"yoast_head":"\nAccessible Websites Increase Sales - webcentsmagazine.com<\/title>\n<meta name=\"description\" content=\"More than a quarter of our potential customers are living with a disability and need some sort of assistance in navigating our websites.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webcentsmagazine.com\/?p=5346\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Accessible Websites Increase Sales - webcentsmagazine.com\" \/>\n<meta property=\"og:description\" content=\"More than a quarter of our potential customers are living with a disability and need some sort of assistance in navigating our websites.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webcentsmagazine.com\/?p=5346\" \/>\n<meta property=\"og:site_name\" content=\"webcentsmagazine.com\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-13T20:19:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2025\/03\/Website-Accessibility.png\" \/>\n\t<meta property=\"og:image:width\" content=\"940\" \/>\n\t<meta property=\"og:image:height\" content=\"788\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Deb Messina\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Deb Messina\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/webcentsmagazine.com\/?p=5346\",\"url\":\"https:\/\/webcentsmagazine.com\/?p=5346\",\"name\":\"Accessible Websites Increase Sales - webcentsmagazine.com\",\"isPartOf\":{\"@id\":\"https:\/\/webcentsmagazine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/webcentsmagazine.com\/?p=5346#primaryimage\"},\"image\":{\"@id\":\"https:\/\/webcentsmagazine.com\/?p=5346#primaryimage\"},\"thumbnailUrl\":\"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2025\/03\/Website-Accessibility.png\",\"datePublished\":\"2025-05-13T20:19:13+00:00\",\"author\":{\"@id\":\"https:\/\/webcentsmagazine.com\/#\/schema\/person\/6cd357f3987f33b7f3cedda774adb6cb\"},\"description\":\"More than a quarter of our potential customers are living with a disability and need some sort of assistance in navigating our websites.\",\"breadcrumb\":{\"@id\":\"https:\/\/webcentsmagazine.com\/?p=5346#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/webcentsmagazine.com\/?p=5346\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/webcentsmagazine.com\/?p=5346#primaryimage\",\"url\":\"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2025\/03\/Website-Accessibility.png\",\"contentUrl\":\"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2025\/03\/Website-Accessibility.png\",\"width\":940,\"height\":788,\"caption\":\"Are you closing the door on some potential website customers? More than 1 in 4 adults (28.7 percent) in the United States live with some type of disability, according to the CDC (Center for Disease Control). That means that more than a quarter of our potential customers need some sort of assistance in navigating our online shops. That\u2019s a lot of potential customers \u2013 and if we don\u2019t make our sites accessible \u2013 they can\u2019t do business with us. The good news is that designing our websites for accessibility \u2013 is good business, it improves the experience for everyone visiting our sites \u2013 not just those with some level of disability.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/webcentsmagazine.com\/?p=5346#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/webcentsmagazine.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Accessible Websites Increase Sales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/webcentsmagazine.com\/#website\",\"url\":\"https:\/\/webcentsmagazine.com\/\",\"name\":\"webcentsmagazine.com\",\"description\":\"Retailers: We\u2019re here to help you navigate the changing landscape of the internet to broaden your reach and grow your business.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/webcentsmagazine.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/webcentsmagazine.com\/#\/schema\/person\/6cd357f3987f33b7f3cedda774adb6cb\",\"name\":\"Deb Messina\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/webcentsmagazine.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/49b7272ec3fd9e4b5fef476ad482ea395340c3ceaf5a1768d1ac50d81bb88647?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/49b7272ec3fd9e4b5fef476ad482ea395340c3ceaf5a1768d1ac50d81bb88647?s=96&d=mm&r=g\",\"caption\":\"Deb Messina\"},\"url\":\"https:\/\/webcentsmagazine.com\/?author=107\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Accessible Websites Increase Sales - webcentsmagazine.com","description":"More than a quarter of our potential customers are living with a disability and need some sort of assistance in navigating our websites.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/webcentsmagazine.com\/?p=5346","og_locale":"en_US","og_type":"article","og_title":"Accessible Websites Increase Sales - webcentsmagazine.com","og_description":"More than a quarter of our potential customers are living with a disability and need some sort of assistance in navigating our websites.","og_url":"https:\/\/webcentsmagazine.com\/?p=5346","og_site_name":"webcentsmagazine.com","article_published_time":"2025-05-13T20:19:13+00:00","og_image":[{"width":940,"height":788,"url":"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2025\/03\/Website-Accessibility.png","type":"image\/png"}],"author":"Deb Messina","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Deb Messina","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/webcentsmagazine.com\/?p=5346","url":"https:\/\/webcentsmagazine.com\/?p=5346","name":"Accessible Websites Increase Sales - webcentsmagazine.com","isPartOf":{"@id":"https:\/\/webcentsmagazine.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/webcentsmagazine.com\/?p=5346#primaryimage"},"image":{"@id":"https:\/\/webcentsmagazine.com\/?p=5346#primaryimage"},"thumbnailUrl":"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2025\/03\/Website-Accessibility.png","datePublished":"2025-05-13T20:19:13+00:00","author":{"@id":"https:\/\/webcentsmagazine.com\/#\/schema\/person\/6cd357f3987f33b7f3cedda774adb6cb"},"description":"More than a quarter of our potential customers are living with a disability and need some sort of assistance in navigating our websites.","breadcrumb":{"@id":"https:\/\/webcentsmagazine.com\/?p=5346#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/webcentsmagazine.com\/?p=5346"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/webcentsmagazine.com\/?p=5346#primaryimage","url":"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2025\/03\/Website-Accessibility.png","contentUrl":"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2025\/03\/Website-Accessibility.png","width":940,"height":788,"caption":"Are you closing the door on some potential website customers? More than 1 in 4 adults (28.7 percent) in the United States live with some type of disability, according to the CDC (Center for Disease Control). That means that more than a quarter of our potential customers need some sort of assistance in navigating our online shops. That\u2019s a lot of potential customers \u2013 and if we don\u2019t make our sites accessible \u2013 they can\u2019t do business with us. The good news is that designing our websites for accessibility \u2013 is good business, it improves the experience for everyone visiting our sites \u2013 not just those with some level of disability."},{"@type":"BreadcrumbList","@id":"https:\/\/webcentsmagazine.com\/?p=5346#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/webcentsmagazine.com\/"},{"@type":"ListItem","position":2,"name":"Accessible Websites Increase Sales"}]},{"@type":"WebSite","@id":"https:\/\/webcentsmagazine.com\/#website","url":"https:\/\/webcentsmagazine.com\/","name":"webcentsmagazine.com","description":"Retailers: We\u2019re here to help you navigate the changing landscape of the internet to broaden your reach and grow your business.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/webcentsmagazine.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/webcentsmagazine.com\/#\/schema\/person\/6cd357f3987f33b7f3cedda774adb6cb","name":"Deb Messina","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/webcentsmagazine.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/49b7272ec3fd9e4b5fef476ad482ea395340c3ceaf5a1768d1ac50d81bb88647?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/49b7272ec3fd9e4b5fef476ad482ea395340c3ceaf5a1768d1ac50d81bb88647?s=96&d=mm&r=g","caption":"Deb Messina"},"url":"https:\/\/webcentsmagazine.com\/?author=107"}]}},"jetpack_featured_media_url":"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2025\/03\/Website-Accessibility.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/5346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5346"}],"version-history":[{"count":5,"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/5346\/revisions"}],"predecessor-version":[{"id":5351,"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/5346\/revisions\/5351"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=\/wp\/v2\/media\/6691"}],"wp:attachment":[{"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}