{"id":5309,"date":"2024-11-26T20:49:21","date_gmt":"2024-11-27T04:49:21","guid":{"rendered":"https:\/\/webcentsmagazine.com\/?p=5309"},"modified":"2024-11-26T20:54:30","modified_gmt":"2024-11-27T04:54:30","slug":"the-value-of-non-sales-social-content","status":"publish","type":"post","link":"https:\/\/webcentsmagazine.com\/?p=5309","title":{"rendered":"The Value of \u201cNon-Sales\u201d Social Content"},"content":{"rendered":" \r\n\r\nIs your shop\u2019s social content \u2013 a continuous stream of product posts and sale announcements? Are you wondering why your engagement rate is so low? Hearing crickets?\r\n\r\nAre you wondering why your social content isn\u2019t driving people to your website? Here\u2019s the thing \u2013 none of us like to be \u201csold\u201d all the time. I can\u2019t ever remember hearing someone say \u2013-I love all the product ads in my social feeds. Nope. No one says that \u2013 ever.\r\n\r\nSo why, as retailers, are we doing
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  Is your shop\u2019s social content \u2013 a continuous stream of product posts and sale announcements? Are you wondering why your engagement rate is so low? Hearing crickets? Are you wondering why your social content isn\u2019t driving people to your website? Here\u2019s the thing \u2013 none of us like to be \u201csold\u201d all the time.…Click to read more ><\/span><\/a><\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,397],"tags":[51,78,628,122,374],"class_list":["post-5309","post","type-post","status-publish","format-standard","hentry","category-blogging","category-social-commerce","tag-facebook","tag-instagram","tag-non-sales-social-content","tag-pinterest","tag-social-media","content-print"],"yoast_head":"\nThe Value of \u201cNon-Sales\u201d Social Content - webcentsmagazine.com<\/title>\n<meta name=\"description\" content=\"Is your shop\u2019s social content \u2013 a continuous stream of product posts and sale announcements? Are you wondering why your engagement rate is so low?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webcentsmagazine.com\/?p=5309\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Value of \u201cNon-Sales\u201d Social Content - webcentsmagazine.com\" \/>\n<meta property=\"og:description\" content=\"Is your shop\u2019s social content \u2013 a continuous stream of product posts and sale announcements? Are you wondering why your engagement rate is so low?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webcentsmagazine.com\/?p=5309\" \/>\n<meta property=\"og:site_name\" content=\"webcentsmagazine.com\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-27T04:49:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-27T04:54:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2024\/11\/Non-Sales-Social-Content.jpg\" \/>\n<meta name=\"author\" content=\"Deb Messina\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Deb Messina\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/webcentsmagazine.com\/?p=5309\",\"url\":\"https:\/\/webcentsmagazine.com\/?p=5309\",\"name\":\"The Value of \u201cNon-Sales\u201d Social Content - webcentsmagazine.com\",\"isPartOf\":{\"@id\":\"https:\/\/webcentsmagazine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/webcentsmagazine.com\/?p=5309#primaryimage\"},\"image\":{\"@id\":\"https:\/\/webcentsmagazine.com\/?p=5309#primaryimage\"},\"thumbnailUrl\":\"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2024\/11\/Non-Sales-Social-Content.jpg\",\"datePublished\":\"2024-11-27T04:49:21+00:00\",\"dateModified\":\"2024-11-27T04:54:30+00:00\",\"author\":{\"@id\":\"https:\/\/webcentsmagazine.com\/#\/schema\/person\/6cd357f3987f33b7f3cedda774adb6cb\"},\"description\":\"Is your shop\u2019s social content \u2013 a continuous stream of product posts and sale announcements? 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