{"id":5199,"date":"2024-03-29T07:03:58","date_gmt":"2024-03-29T14:03:58","guid":{"rendered":"https:\/\/webcentsmagazine.com\/?p=5199"},"modified":"2024-03-29T16:05:23","modified_gmt":"2024-03-29T23:05:23","slug":"driving-results-with-sponsored-ads-on-facebook","status":"publish","type":"post","link":"https:\/\/webcentsmagazine.com\/?p=5199","title":{"rendered":"Driving Results with Sponsored Ads on Facebook"},"content":{"rendered":"FB advertising is alive and well - here\u2019s why. Facebook serves more than 2.9 billion monthly active users, and that number is expected to grow by another 5.04% by 2028. Even more impressive (and concerning) is the amount of data the Meta (Facebook) collects on every user.\r\n\r\nSome of that data is available to marketers to use in targeting our ads to a demographic that matches our business goals. If your product is a direct-to-consumer product - it\u2019s extremely likely you\u2019ll find your custome
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FB advertising is alive and well – here\u2019s why. Facebook serves more than 2.9 billion monthly active users, and that number is expected to grow by another 5.04% by 2028. Even more impressive (and concerning) is the amount of data the Meta (Facebook) collects on every user. Some of that data is available to marketers…Click to read more ><\/span><\/a><\/p>\n","protected":false},"author":107,"featured_media":5210,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[383,388],"tags":[579,580,583,581,577,576,435,582,578],"class_list":["post-5199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook","category-facebook-metrics","tag-a-b-testing","tag-core-audience","tag-creating-assets","tag-custom-audience","tag-facebook-advertising","tag-facebook-sponsored-ads","tag-landing-pages","tag-lookalike-audience","tag-meta-ads-manager","content-print"],"yoast_head":"\nDriving Results with Sponsored Ads on Facebook - webcentsmagazine.com<\/title>\n<meta name=\"description\" content=\"Do you sell a consumer product? You\u2019ll find your customers on Facebook. Facebook data is available to use for Sponsored Ads to targeted audiences ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webcentsmagazine.com\/?p=5199\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Driving Results with Sponsored Ads on Facebook - webcentsmagazine.com\" \/>\n<meta property=\"og:description\" content=\"Do you sell a consumer product? You\u2019ll find your customers on Facebook. Facebook data is available to use for Sponsored Ads to targeted audiences ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webcentsmagazine.com\/?p=5199\" \/>\n<meta property=\"og:site_name\" content=\"webcentsmagazine.com\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-29T14:03:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-29T23:05:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2024\/03\/Facebook-Ad-Campaign_Featured.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Deb Messina\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Deb Messina\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/webcentsmagazine.com\/?p=5199\",\"url\":\"https:\/\/webcentsmagazine.com\/?p=5199\",\"name\":\"Driving Results with Sponsored Ads on Facebook - webcentsmagazine.com\",\"isPartOf\":{\"@id\":\"https:\/\/webcentsmagazine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/webcentsmagazine.com\/?p=5199#primaryimage\"},\"image\":{\"@id\":\"https:\/\/webcentsmagazine.com\/?p=5199#primaryimage\"},\"thumbnailUrl\":\"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2024\/03\/Facebook-Ad-Campaign_Featured.jpg\",\"datePublished\":\"2024-03-29T14:03:58+00:00\",\"dateModified\":\"2024-03-29T23:05:23+00:00\",\"author\":{\"@id\":\"https:\/\/webcentsmagazine.com\/#\/schema\/person\/6cd357f3987f33b7f3cedda774adb6cb\"},\"description\":\"Do you sell a consumer product? 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