{"id":5119,"date":"2023-12-26T08:55:42","date_gmt":"2023-12-26T16:55:42","guid":{"rendered":"https:\/\/webcentsmagazine.com\/?p=5119"},"modified":"2023-12-26T08:55:42","modified_gmt":"2023-12-26T16:55:42","slug":"how-to-generate-customer-reviews-that-grow-your-business","status":"publish","type":"post","link":"https:\/\/webcentsmagazine.com\/?p=5119","title":{"rendered":"How to Generate Customer Reviews that Grow Your Business"},"content":{"rendered":"<p><strong>I had the opportunity<\/strong> to sit in on a &#8220;Digital Drop-in&#8221; hosted by Sarah Benoit from JB Media Institute. The topic for the session was &#8211; How to Generate Customer Reviews to Grow Your Business.<\/p>\n<p><strong>This is a topic that resonates with any business owner<\/strong> &#8211; online or on the street. Her guest for the session was Jay Sofer, a locksmith from New York who has grown his business dramatically &#8211; into several other states, on the strength of customer reviews and a strong focus on listening to what his customers have to say. Now, you might be thinking &#8211; &#8220;<em>my business is very different from a locksmith&#8217;s business<\/em>&#8221; &#8211; and you are probably correct.<\/p>\n<p><strong>That being said,<\/strong> we all have &#8211; <em>or would like to have more<\/em>\u00a0customer reviews for our businesses. Benoit and Sofer shared some great advice about asking for and managing customer reviews, that would apply to your business and mine.<\/p>\n<p>&nbsp;<\/p>\n<h3>Here are just a few of the highlights:<\/h3>\n<ul>\n<li><strong>Develop a process for requesting reviews<\/strong>. Keep it as personal as possible. &#8220;Thank you for being the best part of my company.&#8221;\u00a0 &#8220;We value your opinion &#8211; as much as we value your patronage.&#8221;<\/li>\n<li><strong>Consider every touchpoint<\/strong> you have created for your customer &#8211; ask for reviews in more than one place.<\/li>\n<li><strong>Make the process<\/strong> of providing a review as easy as possible<\/li>\n<li><strong>Request quickly<\/strong> &#8211; while the service or product you provided is fresh in their mind.<\/li>\n<li><strong>Respond to every review<\/strong> &#8211; positive or negative.<\/li>\n<li><strong>Turn negative reviews<\/strong> into positive (whenever possible) by rectifying the situation and turning it into a positive experience for the customer.<\/li>\n<li><strong>Look for trends<\/strong> in the reviews customers are leaving for your business. Use that information to make positive changes.<\/li>\n<li><strong>NEVER pay<\/strong> for reviews.<\/li>\n<li><strong>Create a list<\/strong> &#8211; and an account for every review site that applies to your business. Among others specific to your niche, your list should include:\n<ul>\n<li><a href=\"https:\/\/www.yelp.com\/\" target=\"_blank\" rel=\"noopener\">Yelp<\/a>,<\/li>\n<li><a href=\"https:\/\/www.tripadvisor.com\/\" target=\"_blank\" rel=\"noopener\">Trip Advisor<\/a>,<\/li>\n<li><a href=\"https:\/\/google.com\" target=\"_blank\" rel=\"noopener\">Google<\/a>,<\/li>\n<li><a href=\"https:\/\/www.yellowpages.com\/\" target=\"_blank\" rel=\"noopener\">Yellow Page<\/a>s,<\/li>\n<li><a href=\"https:\/\/www.trustpilot.com\/\" target=\"_blank\" rel=\"noopener\">TrustPilot,<\/a><\/li>\n<li><a href=\"http:\/\/facebook.com\" target=\"_blank\" rel=\"noopener\">Facebook<\/a><\/li>\n<li><a href=\"https:\/\/www.bbb.org\/\" target=\"_blank\" rel=\"noopener\">Better Business Bureau<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>This session is worth a listen.<\/strong> It&#8217;s about 50 minutes in length &#8211; be sure to take notes. Here&#8217;s the link to the recording: <a href=\"https:\/\/jbmediainstitute.com\/free-resources\/webinar-recordings-and-downloads\/?utm_source=Master+Institute+Contact+List&amp;utm_campaign=e838cb0223-Dec2020DDIThankyou_COPY_01&amp;utm_medium=email&amp;utm_term=0_5de3ab71e3-e838cb0223-156064918\" target=\"_blank\" rel=\"noopener\"><strong>How to Generate Customer Reviews to Grow Your Business<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I had the opportunity to sit in on a &#8220;Digital Drop-in&#8221; hosted by Sarah Benoit from JB Media Institute. The topic for the session was &#8211; How to Generate Customer Reviews to Grow Your Business. This is a topic that resonates with any business owner &#8211; online or on the street. Her guest for the<a href=\"https:\/\/webcentsmagazine.com\/?p=5119\" title=\"Read more\" ><span style=\"color:#c92e2e;\">&#8230;Click to read more ><\/span><\/a><\/p>\n","protected":false},"author":107,"featured_media":5137,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[214,213,8],"tags":[545,546,542,51,61,500,501,543,544,357],"class_list":["post-5119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-relations-sales","category-customer-relations","category-online-marketing","tag-bbb","tag-better-business-bureau","tag-customer-reviews","tag-facebook","tag-google","tag-jb-media-institute","tag-sarah-benoit","tag-trip-advisor","tag-trustpilot","tag-yelp","content-print"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Generate Customer Reviews that Grow Your Business - webcentsmagazine.com<\/title>\n<meta name=\"description\" content=\"Customer reviews are a topic that resonates with any business owner. 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