{"id":4648,"date":"2022-11-13T15:01:41","date_gmt":"2022-11-13T23:01:41","guid":{"rendered":"https:\/\/webcentsmagazine.com\/?p=4648"},"modified":"2022-11-13T15:01:41","modified_gmt":"2022-11-13T23:01:41","slug":"you-dont-need-an-audience-you-need-a-community-video","status":"publish","type":"post","link":"https:\/\/webcentsmagazine.com\/?p=4648","title":{"rendered":"You Don&#8217;t Need an Audience &#8211; You Need a Community (Video)"},"content":{"rendered":"<p>Working hard to build your audience? Concerned about growing your follower count on (any social platform)? You don&#8217;t need an audience. You need a community according to social media strategist Katie Steckly.\u00a0 What&#8217;s the difference between an audience and a community?<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/youtu.be\/2-RaJlAp8zA\"><img data-opt-id=1322292145  fetchpriority=\"high\" data-recalc-dims=\"1\" decoding=\"async\" class=\"size-full wp-image-4679 aligncenter\" src=\"https:\/\/mlkfpzhionof.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/webcentsmagazine.com\/wp-content\/uploads\/2022\/11\/YouDontNeedFollowers-Play.jpg?resize=600%2C339&#038;ssl=1\" alt=\"\" width=\"600\" height=\"339\" srcset=\"https:\/\/mlkfpzhionof.i.optimole.com\/w:600\/h:339\/q:mauto\/f:best\/https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2022\/11\/YouDontNeedFollowers-Play.jpg 600w, https:\/\/mlkfpzhionof.i.optimole.com\/w:230\/h:4000\/q:mauto\/f:best\/https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2022\/11\/YouDontNeedFollowers-Play.jpg 230w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h4>An audience is a one-to-many communication<\/h4>\n<p>That communication is primarily one way. As the business owner, you share your message with everyone in your audience, but there is little to no communication between audience members. They don&#8217;t see themselves as part of a group. There is no expectation that they would interact with each other.<\/p>\n<p>&nbsp;<\/p>\n<h4>A community is a many-to-many communication<\/h4>\n<p>Each member of the community shares a common interest. They are linked together through their connection to you and your business. Sharing and connecting between community members is facilitated and encouraged by you and other community members.<\/p>\n<p>&nbsp;<\/p>\n<p>In this video by Katie Steckly &#8211; she shares 5 specific prompts to get your audience engaged and connecting with you (and with each other). She also introduces us to <strong><a href=\"https:\/\/thinkific.com\/\" target=\"_blank\" rel=\"noopener\">Thinkific<\/a> <\/strong>&#8211; an online platform for creating and delivering course content. The platform includes an option to create a community around yoyr course content &#8211; right on the platform.<\/p>\n<p>&nbsp;<\/p>\n<h4>See the video here:<\/h4>\n<p style=\"margin: 0in; font-family: Calibri; font-size: 11.0pt;\"><a href=\"https:\/\/youtu.be\/2-RaJlAp8zA\">\u00a0You don\u2019t need an audience. You need a community.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Working hard to build your audience? Concerned about growing your follower count on (any social platform)? You don&#8217;t need an audience. You need a community according to social media strategist Katie Steckly.\u00a0 What&#8217;s the difference between an audience and a community? &nbsp; &nbsp; An audience is a one-to-many communication That communication is primarily one way.<a href=\"https:\/\/webcentsmagazine.com\/?p=4648\" title=\"Read more\" ><span style=\"color:#c92e2e;\">&#8230;Click to read more ><\/span><\/a><\/p>\n","protected":false},"author":107,"featured_media":4677,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11,206],"tags":[475,374],"class_list":["post-4648","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-social-media","category-video-2","tag-community-creation","tag-social-media","post_format-post-format-video","content-print"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>You Don&#039;t Need an Audience - You Need a Community (Video) - webcentsmagazine.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webcentsmagazine.com\/?p=4648\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"You Don&#039;t Need an Audience - You Need a Community (Video) - webcentsmagazine.com\" \/>\n<meta property=\"og:description\" content=\"Working hard to build your audience? Concerned about growing your follower count on (any social platform)? You don&#8217;t need an audience. You need a community according to social media strategist Katie Steckly.\u00a0 What&#8217;s the difference between an audience and a community? &nbsp; &nbsp; An audience is a one-to-many communication That communication is primarily one way....Click to read more &gt;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webcentsmagazine.com\/?p=4648\" \/>\n<meta property=\"og:site_name\" content=\"webcentsmagazine.com\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-13T23:01:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mlkfpzhionof.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2022\/11\/YouDontNeedFollowers-Feat-Image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Deb Messina\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Deb Messina\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/webcentsmagazine.com\/?p=4648\",\"url\":\"https:\/\/webcentsmagazine.com\/?p=4648\",\"name\":\"You Don't Need an Audience - You Need a Community (Video) - webcentsmagazine.com\",\"isPartOf\":{\"@id\":\"https:\/\/webcentsmagazine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/webcentsmagazine.com\/?p=4648#primaryimage\"},\"image\":{\"@id\":\"https:\/\/webcentsmagazine.com\/?p=4648#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mlkfpzhionof.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/webcentsmagazine.com\/wp-content\/uploads\/2022\/11\/YouDontNeedFollowers-Feat-Image.jpg?fit=760%2C400&ssl=1\",\"datePublished\":\"2022-11-13T23:01:41+00:00\",\"author\":{\"@id\":\"https:\/\/webcentsmagazine.com\/#\/schema\/person\/6cd357f3987f33b7f3cedda774adb6cb\"},\"breadcrumb\":{\"@id\":\"https:\/\/webcentsmagazine.com\/?p=4648#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/webcentsmagazine.com\/?p=4648\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/webcentsmagazine.com\/?p=4648#primaryimage\",\"url\":\"https:\/\/mlkfpzhionof.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/webcentsmagazine.com\/wp-content\/uploads\/2022\/11\/YouDontNeedFollowers-Feat-Image.jpg?fit=760%2C400&ssl=1\",\"contentUrl\":\"https:\/\/mlkfpzhionof.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/webcentsmagazine.com\/wp-content\/uploads\/2022\/11\/YouDontNeedFollowers-Feat-Image.jpg?fit=760%2C400&ssl=1\",\"width\":760,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/webcentsmagazine.com\/?p=4648#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/webcentsmagazine.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"You Don&#8217;t Need an Audience &#8211; You Need a Community (Video)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/webcentsmagazine.com\/#website\",\"url\":\"https:\/\/webcentsmagazine.com\/\",\"name\":\"webcentsmagazine.com\",\"description\":\"Retailers: We\u2019re here to help you navigate the changing landscape of the internet to broaden your reach and grow your business.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/webcentsmagazine.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/webcentsmagazine.com\/#\/schema\/person\/6cd357f3987f33b7f3cedda774adb6cb\",\"name\":\"Deb Messina\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/webcentsmagazine.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/49b7272ec3fd9e4b5fef476ad482ea395340c3ceaf5a1768d1ac50d81bb88647?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/49b7272ec3fd9e4b5fef476ad482ea395340c3ceaf5a1768d1ac50d81bb88647?s=96&d=mm&r=g\",\"caption\":\"Deb Messina\"},\"url\":\"https:\/\/webcentsmagazine.com\/?author=107\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"You Don't Need an Audience - You Need a Community (Video) - webcentsmagazine.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/webcentsmagazine.com\/?p=4648","og_locale":"en_US","og_type":"article","og_title":"You Don't Need an Audience - You Need a Community (Video) - webcentsmagazine.com","og_description":"Working hard to build your audience? Concerned about growing your follower count on (any social platform)? You don&#8217;t need an audience. You need a community according to social media strategist Katie Steckly.\u00a0 What&#8217;s the difference between an audience and a community? &nbsp; &nbsp; An audience is a one-to-many communication That communication is primarily one way....Click to read more >","og_url":"https:\/\/webcentsmagazine.com\/?p=4648","og_site_name":"webcentsmagazine.com","article_published_time":"2022-11-13T23:01:41+00:00","og_image":[{"width":760,"height":400,"url":"https:\/\/mlkfpzhionof.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2022\/11\/YouDontNeedFollowers-Feat-Image.jpg","type":"image\/jpeg"}],"author":"Deb Messina","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Deb Messina","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/webcentsmagazine.com\/?p=4648","url":"https:\/\/webcentsmagazine.com\/?p=4648","name":"You Don't Need an Audience - You Need a Community (Video) - webcentsmagazine.com","isPartOf":{"@id":"https:\/\/webcentsmagazine.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/webcentsmagazine.com\/?p=4648#primaryimage"},"image":{"@id":"https:\/\/webcentsmagazine.com\/?p=4648#primaryimage"},"thumbnailUrl":"https:\/\/mlkfpzhionof.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/webcentsmagazine.com\/wp-content\/uploads\/2022\/11\/YouDontNeedFollowers-Feat-Image.jpg?fit=760%2C400&ssl=1","datePublished":"2022-11-13T23:01:41+00:00","author":{"@id":"https:\/\/webcentsmagazine.com\/#\/schema\/person\/6cd357f3987f33b7f3cedda774adb6cb"},"breadcrumb":{"@id":"https:\/\/webcentsmagazine.com\/?p=4648#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/webcentsmagazine.com\/?p=4648"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/webcentsmagazine.com\/?p=4648#primaryimage","url":"https:\/\/mlkfpzhionof.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/webcentsmagazine.com\/wp-content\/uploads\/2022\/11\/YouDontNeedFollowers-Feat-Image.jpg?fit=760%2C400&ssl=1","contentUrl":"https:\/\/mlkfpzhionof.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/webcentsmagazine.com\/wp-content\/uploads\/2022\/11\/YouDontNeedFollowers-Feat-Image.jpg?fit=760%2C400&ssl=1","width":760,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/webcentsmagazine.com\/?p=4648#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/webcentsmagazine.com\/"},{"@type":"ListItem","position":2,"name":"You Don&#8217;t Need an Audience &#8211; You Need a Community (Video)"}]},{"@type":"WebSite","@id":"https:\/\/webcentsmagazine.com\/#website","url":"https:\/\/webcentsmagazine.com\/","name":"webcentsmagazine.com","description":"Retailers: We\u2019re here to help you navigate the changing landscape of the internet to broaden your reach and grow your business.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/webcentsmagazine.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/webcentsmagazine.com\/#\/schema\/person\/6cd357f3987f33b7f3cedda774adb6cb","name":"Deb Messina","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/webcentsmagazine.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/49b7272ec3fd9e4b5fef476ad482ea395340c3ceaf5a1768d1ac50d81bb88647?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/49b7272ec3fd9e4b5fef476ad482ea395340c3ceaf5a1768d1ac50d81bb88647?s=96&d=mm&r=g","caption":"Deb Messina"},"url":"https:\/\/webcentsmagazine.com\/?author=107"}]}},"jetpack_featured_media_url":"https:\/\/mlkfpzhionof.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/i0.wp.com\/webcentsmagazine.com\/wp-content\/uploads\/2022\/11\/YouDontNeedFollowers-Feat-Image.jpg?fit=760%2C400&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/4648","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4648"}],"version-history":[{"count":15,"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/4648\/revisions"}],"predecessor-version":[{"id":4680,"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/4648\/revisions\/4680"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=\/wp\/v2\/media\/4677"}],"wp:attachment":[{"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4648"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4648"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}