{"id":4639,"date":"2022-11-13T14:59:22","date_gmt":"2022-11-13T22:59:22","guid":{"rendered":"https:\/\/webcentsmagazine.com\/?p=4639"},"modified":"2022-11-13T14:59:22","modified_gmt":"2022-11-13T22:59:22","slug":"yelp-fuses-with-mailchimp-sharing-yelp-reviews-with-email-subscribers","status":"publish","type":"post","link":"https:\/\/webcentsmagazine.com\/?p=4639","title":{"rendered":"Yelp Fuses with MailChimp – Sharing Yelp Reviews with Email Subscribers"},"content":{"rendered":"
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MailChimp users gained an exciting new tool today in a “Fusion” of the two products. Users are now able to add a “content block” into their email template – pulling in Yelp reviews, customer images, and ratings – directly into the email.<\/p>\n

Sharing Yelp content created by your community – with your community is a powerful tool to draw in customers and keep current customers coming back.<\/p>\n

In addition to this new option for MailChimp users – both WordPress<\/a><\/strong> and Shopify<\/a><\/strong> also offer Yelp content block widgets – allowing you to display your Yelp reviews anywhere on your website. Could you use Yelp content as a tool in your own marketing mix?<\/p>\n

Learn more in this article by Mike Boland<\/a>, a senior Analyst from Localogy<\/a>.<\/p>\n

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Yelp announced today that it\u2019s coming to an inbox near you. This comes about through a partnership with MailChimp that brings Yelp Fusion into the email-marketing mix. The thought is that several SMBs reach their customers through newsletters and email blasts. This lets them pull in their Yelp content.<\/p>\n

Before diving into the details, what is Yelp Fusion? First launched in 2016, this is essentially Yelp\u2019s formal API program that brings its content to various third-party products. Thousands of brands and developers participate, bringing Yelp to a range of local search, mapping, and discovery apps.<\/p>\n

With MailChimp now in the mix, Yelp can be a central component of local businesses\u2019 email outreach. This helps SMBs generate content that can be featured in their newsletters (think \u201creview of the week\u201d), which is always welcome to \u2018content starved\u2019 SMBs that are chefs and dentists\u2026 not marketers.<\/p>\n

\u201cWe\u2019re thrilled to bring Yelp\u2019s trusted local business content to even more platforms,\u201d Yelp SVP Chad Richard told Localogy Insider. \u201cWe\u2019re especially excited to integrate Yelp content into MailChimp\u2019s email marketing platform to help millions of businesses leverage their reviews, photos, and other Yelp content.\u201d<\/p>\n

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