{"id":4607,"date":"2022-10-26T08:21:32","date_gmt":"2022-10-26T15:21:32","guid":{"rendered":"https:\/\/webcentsmagazine.com\/?p=4607"},"modified":"2022-10-26T08:21:32","modified_gmt":"2022-10-26T15:21:32","slug":"the-complete-website-maintenance-checklist","status":"publish","type":"post","link":"https:\/\/webcentsmagazine.com\/?p=4607","title":{"rendered":"The Complete Website Maintenance Checklist"},"content":{"rendered":"<p>Website maintenance &#8211; 20 Things you need to do this year to maintain your website.<\/p>\n<p>Website maintenance is something we all know we need to stay on top of if we want to keep our site healthy and working properly. Where do we start? What needs to be done &#8211; and how often do we need to do it? Brian Glassman from Dreamhost tackled those important questions and has shared them in the following article.<\/p>\n<p>&nbsp;<\/p>\n<p><em>by Brian Glassman, <a href=\"http:\/\/dreamhost.com\" target=\"_blank\" rel=\"noopener\">Dreamhost.com<\/a><\/em><\/p>\n<div class=\"blog-content blog-content--single\">\n<div class=\"content--single clearfix\">\n<p>Your site may be running smoothly now. However, there\u2019s no guarantee that it will perform at this optimal level forever.<\/p>\n<p>Similar to a vehicle, your website requires ongoing work to keep it in tip-top condition. That\u2019s why we\u2019ve created this complete website maintenance checklist for your WordPress site.<\/p>\n<p>In this post, we\u2019ll discuss why maintenance is the key to a high-performing, secure, and profitable online presence. We\u2019ll then share a whopping 20 maintenance tasks that you need to do this year. We\u2019ve organized the tasks based on how often you need to complete them to keep your site spick and span:<\/p>\n<ul>\n<li aria-level=\"1\"><a href=\"https:\/\/www.dreamhost.com\/blog\/complete-website-maintenance-checklist\/#weekly-maint\">Weekly Website Maintenance<\/a><\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/www.dreamhost.com\/blog\/complete-website-maintenance-checklist\/#monthly-maint\">Monthly Website Maintenance<\/a><\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/www.dreamhost.com\/blog\/complete-website-maintenance-checklist\/#quarterly-maint\">Quarterly Website Maintenance<\/a><\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/www.dreamhost.com\/blog\/complete-website-maintenance-checklist\/#annual-maint\">Annual Website Maintenance<\/a><\/li>\n<\/ul>\n<p>Let\u2019s get started!<\/p>\n<h2>Why Site Maintenance Matters<\/h2>\n<p>If you neglect important maintenance tasks, then the consequences can be disastrous. During the first six months of 2021, the Wordfence Web Application Firewall blocked\u00a0<a href=\"https:\/\/wpscan.com\/2021-Mid-Year-WordPress-Security-Report.pdf\">over 4 billion malicious requests<\/a>. With people actively trying to break into WordPress websites, even a small lapse in security could put your site at serious risk.<\/p>\n<p>WordPress maintenance isn\u2019t\u00a0just\u00a0about spotting the big issues, though.<\/p>\n<p>Over time, small problems can gradually diminish your\u00a0<a href=\"https:\/\/www.dreamhost.com\/wordpress\/optimizing-wp-for-speed\/\">site\u2019s performance<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.dreamhost.com\/blog\/boost-seo-wordpress-website\/\">search engine rankings<\/a>. By pinpointing and addressing these minor errors early, you can reduce the negative impact they can have on your site.<\/p>\n<p>Maintenance also involves evaluating various aspects of your site. This puts you in a strong position to identify opportunities to\u00a0<a href=\"https:\/\/www.dreamhost.com\/blog\/optimize-wordpress-website-speed\/\">optimize your content<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.dreamhost.com\/blog\/5-wordpress-plugins-drive-conversions-website\/\">drive more conversions<\/a>. In this way, you can keep your site\u00a0<a href=\"https:\/\/www.dreamhost.com\/blog\/how-to-beat-your-competition\/\">ahead of the pack<\/a>.<\/p>\n<div class=\"cta-block cta-block--wide cta-block--wide--single\">\n<div class=\"cta-block--wide__txt\">\n<h2>Get Your Site Up to Date<\/h2>\n<p>Technology is constantly moving forward and keeping up can be a chore. We&#8217;ll upgrade your outdated, insecure software to get you back on track.<\/p>\n<div class=\"btn-wrap\"><a class=\"btn btn--brand\" href=\"https:\/\/www.dreamhost.com\/pro-services\/management\/site-update\/\">Learn More<\/a><\/div>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-25388\" src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2020\/07\/CTA-shared.png\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2020\/07\/CTA-shared.png 200w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2020\/07\/CTA-shared-100x101.png 100w\" alt=\"\" width=\"200\" height=\"202\" \/><\/p>\n<\/div>\n<h2><a id=\"weekly-maint\"><\/a>Weekly Tasks<\/h2>\n<p>Let\u2019s start with regular maintenance tasks. Here are five things we recommend you perform every single week.<\/p>\n<h3>1. Review Your Metrics<\/h3>\n<p>Most successful websites\u00a0<a href=\"https:\/\/www.dreamhost.com\/blog\/metrics-every-blogger-needs-to-track\/\">record a range of data<\/a>. This includes tracking how visitors behave,\u00a0<a href=\"https:\/\/www.dreamhost.com\/blog\/beginners-guide-to-marketing-your-website-increasing-traffic\/\">your best traffic sources<\/a>, and the content that drives the most conversions.<\/p>\n<p>By regularly analyzing your metrics, you can pinpoint problems that need to be addressed. Here, speed is everything. To remain competitive, it helps to review this data weekly.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2021\/09\/14bf7ae3-adcd-44bd-9512-504092138ea9_Website-Maintenance-Checklist-DreamHost-6.jpg\" alt=\"The Google Analytics dashboard.\" width=\"900\" height=\"434\" \/>When viewed in isolation, you may struggle to properly evaluate your performance. If this is the case, you might also want to\u00a0<a href=\"https:\/\/www.dreamhost.com\/blog\/how-to-beat-your-competition\/\">review your competitor\u2019s metrics<\/a>.<\/p>\n<h3>2. Back Up Your Site<\/h3>\n<p><a href=\"https:\/\/www.dreamhost.com\/blog\/10-important-reasons-to-perform-website-backup\/\">Creating regular backups<\/a>\u00a0is one of the most important items on your to-do list. If you fall behind, then you risk losing all of your recent work \u2014 or even your entire website.<\/p>\n<p>While you can\u00a0<a href=\"https:\/\/www.dreamhost.com\/blog\/how-to-back-up-your-wordpress-website\/\">create backups manually<\/a>, some hosting providers can perform this vital maintenance task for you. For example, at DreamHost, we offer\u00a0<a href=\"https:\/\/www.dreamhost.com\/features\/wordpress-backups\/\">automated daily backups<\/a>.<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/etNPlNq7gqQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>If you need to back up on-demand, you can also create a copy of your site with a single click. We store all of your backups in a central location and offer easy one-click restore for added convenience.<\/p>\n<h3>3. Moderate Comments<\/h3>\n<p>A lively comment section encourages visitors to interact with your site. However, comment sections can have a dark side. Attackers may try to trick you into publishing malicious content in the form of\u00a0<a href=\"https:\/\/www.dreamhost.com\/blog\/how-to-stop-internet-trolls\/\">comment spam<\/a>.<\/p>\n<p>Some comments may also contain irrelevant or offensive content. This can reflect poorly on your website. For this reason, you may want to use a comment moderation plugin such as\u00a0<a href=\"https:\/\/wordpress.org\/plugins\/akismet\/\">Akismet Anti-Spam<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2021\/09\/c421012d-8297-49c4-9572-7ef67e534192_Website-Maintenance-Checklist-DreamHost-11.jpg\" alt=\"The Akismet Anti-Spam plugin.\" width=\"900\" height=\"289\" \/>You can also hold all submissions in an approval queue, using WordPress\u2019 default settings. Visitors will expect their comments to appear on your site within a reasonable timeframe. If you withhold comments for review, it\u2019s smart to check this queue at least once per week.<\/p>\n<h3>4. Update Your Themes and Plugins<\/h3>\n<p>According to research,\u00a0<a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/ultimate-guide-to-upgrade-wordpress-for-beginners-infograph\/?display=wide\">86% of hacked WordPress websites<\/a>\u00a0contain an outdated plugin or theme or even an outdated version of WordPress. This makes sense, as updates often contain fixes for known vulnerabilities or new security features.<\/p>\n<p>To keep the bad guys out, it\u2019s smart to regularly check the WordPress dashboard for any available updates.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2021\/09\/7d03b6ce-27a5-4ea0-b636-fb12b7460820_Website-Maintenance-Checklist-DreamHost-3.jpg\" alt=\"The WordPress updates dashboard.\" width=\"900\" height=\"340\" \/>While we\u2019re including this task in our maintenance checklist, you may want to consider enabling auto-updates for your themes and plugins for added security. Assuming that you\u2019re running WordPress 5.6 or higher, you can also enable auto-updates for WordPress core in the\u00a0Dashboard &gt; Updates\u00a0menu.<\/p>\n<h3>5. Scan for Malware<\/h3>\n<p>WordPress has a good reputation as a secure platform, but no software is perfect. To keep your site in tip-top shape, it\u2019s important to\u00a0<a href=\"https:\/\/www.dreamhost.com\/blog\/what-is-malware\/\">check for malware<\/a>. Our\u00a0<a href=\"https:\/\/help.dreamhost.com\/hc\/en-us\/articles\/226704048-How-do-I-enable-and-manage-DreamShield-\">DreamShield add-on<\/a>\u00a0can automatically scan your site for\u00a0<a href=\"https:\/\/www.dreamhost.com\/academy\/what-is-malware\/\">malicious code<\/a>\u00a0on a weekly basis.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2021\/09\/bad3492e-2e9b-41ab-b600-eb5a4222bc0d_Website-Maintenance-Checklist-DreamHost-13.jpg\" alt=\"Activating the DreamShield add-on.\" width=\"900\" height=\"440\" \/>If DreamShield detects an issue, it\u2019ll notify you via the DreamHost panel and via email. This email will contain step-by-step instructions that show you how to resolve this problem and restore your site to optimal health.<\/p>\n<div class=\"cta-block cta-block--wide cta-block--wide--single\">\n<div class=\"cta-block--wide__txt\">\n<h2>Protect Your Website with DreamShield<\/h2>\n<p>For just $3\/month, our premium security add-on scans your site weekly to ensure it is free of malicious code.<\/p>\n<div class=\"btn-wrap\"><a class=\"btn btn--brand\" href=\"https:\/\/help.dreamhost.com\/hc\/en-us\/articles\/226704048-How-do-I-enable-and-manage-DreamShield-\">Enable DreamShield<\/a><\/div>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-25389\" src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2020\/07\/CTA-vps.png\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2020\/07\/CTA-vps.png 200w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2020\/07\/CTA-vps-100x101.png 100w\" alt=\"\" width=\"200\" height=\"202\" \/><\/p>\n<\/div>\n<h2><a id=\"monthly-maint\"><\/a>Monthly Tasks<\/h2>\n<p>By monitoring your site\u2019s speed and search engine performance, you can stay one step ahead of the competition. With that in mind, here\u2019s your monthly website maintenance checklist.<\/p>\n<h3>6. Test Your Site\u2019s Speed<\/h3>\n<p><a href=\"https:\/\/www.dreamhost.com\/blog\/10-ways-to-speed-up-a-dreampress-site\/\">Your site\u2019s performance<\/a>\u00a0has a huge impact on its success. Studies suggest that\u00a0<a href=\"https:\/\/neilpatel.com\/blog\/loading-time\/\">40% of people<\/a>\u00a0abandon a site that takes longer than three seconds to load. Even if visitors do stick around,\u00a0<a href=\"https:\/\/www.dreamhost.com\/blog\/how-to-fix-slow-website\/\">a sluggish website<\/a>\u00a0is unlikely to impress potential customers.<\/p>\n<p>Page speed can also\u00a0<a href=\"https:\/\/developers.google.com\/search\/blog\/2010\/04\/using-site-speed-in-web-search-ranking\">impact your SEO<\/a>, particularly with the launch of the\u00a0<a href=\"https:\/\/www.dreamhost.com\/blog\/google-core-web-vitals\/\">Core Web Vitals project<\/a>.<\/p>\n<p>You can test your site\u2019s speed using a tool such as\u00a0<a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\">Google PageSpeed Insights<\/a>\u00a0or\u00a0<a href=\"https:\/\/gtmetrix.com\/\">GTmetrix<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2021\/09\/e8348db1-6e63-4012-9a98-565e0d1e5e86_Website-Maintenance-Checklist-DreamHost-2.jpg\" alt=\"The GTmetrix performance monitoring tool.\" width=\"900\" height=\"529\" \/>If you\u2019re concerned about your Core Web Vitals performance, Google has also created a dedicated\u00a0<a href=\"https:\/\/support.google.com\/webmasters\/answer\/9205520\">reporting tool<\/a>. This evaluates your site against the specific Core Web Vitals metrics.<\/p>\n<h3>7. Create New Content<\/h3>\n<p>Regularly publishing interesting,\u00a0<a href=\"https:\/\/www.dreamhost.com\/blog\/how-to-create-content-marketing-strategy\/\">relevant content<\/a>\u00a0is a tried-and-tested way to convert one-off visitors into loyal repeat customers. Content can also position you as an\u00a0<a href=\"https:\/\/www.dreamhost.com\/blog\/expert-blogging-tips\/\">expert in your industry<\/a>, which is\u00a0<a href=\"https:\/\/www.dreamhost.com\/blog\/how-to-create-editorial-calendar\/\">great for conversions<\/a>.<\/p>\n<p>It isn\u2019t just\u00a0people\u00a0who read your posts and pages. Search engines will also use this content to understand what your site is about. So by regularly publishing materials such as blog posts and articles, you can maximize your chances of appearing in relevant search engine results.<\/p>\n<p>To ensure that you\u2019re winning the\u00a0<a href=\"https:\/\/www.dreamhost.com\/academy\/what-is-seo\/\">Search Engine Optimization (SEO)<\/a>\u00a0game, you may want to consider\u00a0<a href=\"https:\/\/www.dreamhost.com\/pro-services\/marketing\/seo-marketing\/\">partnering with an experienced SEO team<\/a>. Our experts can create and publish a stream of five-star content tailormade to\u00a0<a href=\"https:\/\/www.dreamhost.com\/blog\/how-to-do-keyword-research-wordpress-blog\/\">support your keyword strategy<\/a>.<\/p>\n<h3>8. Improve Your Site\u2019s SEO<\/h3>\n<p>With\u00a0<a href=\"https:\/\/moz.com\/blog\/state-of-searcher-behavior-revealed\">40\u201360 billion searches<\/a>\u00a0happening on Google in the U.S. every single month, SEO is one maintenance task that you can\u2019t afford to overlook. As an established site, chances are you\u2019ve already identified the keywords that you want to rank for. However, keyword popularity can change over time, so it helps to check whether you need to adjust your approach.<\/p>\n<p>You can view the\u00a0<a href=\"https:\/\/www.dreamhost.com\/academy\/what-are-keywords\/\">current search volume<\/a>\u00a0using a tool such as Semrush\u2019s Keyword Overview\u00a0or Keyword Magic tools.\u00a0We\u2019re so confident that you\u2019ll love using\u00a0<a href=\"https:\/\/www.semrush.com\/partner\/dreamhost-pro\/?irclickid=XndWm%3AVohxyLTjfzAwwA3wThUkBT4-SZpyg2zM0&amp;irgwc=1\">Semrush<\/a>, we\u2019ve partnered with them to give you a\u00a0<a href=\"https:\/\/www.semrush.com\/partner\/dreamhost-pro\/?irclickid=XndWm%3AVohxyLTjfzAwwA3wThUkBT4-SZpyg2zM0&amp;irgwc=1\">14-day pro trial for free<\/a>.<\/p>\n<p><a href=\"https:\/\/www.semrush.com\/partner\/dreamhost-pro\/?irclickid=XndWm%3AVohxyLTjfzAwwA3wThUkBT4-SZpyg2zM0&amp;irgwc=1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2021\/09\/5f2ac21b-ff64-4b82-a6c1-4a84a5804163_Dreamhost1202.png\" alt=\"Semrush &amp; DreamHost Start your free 14-day trial\" width=\"700\" height=\"200\" \/><\/a><\/p>\n<p>Once you\u2019ve made any necessary changes to your keyword strategy, you\u2019ll need to review every part of your site to ensure that it\u2019s helping you rank for those terms. That\u2019s no easy feat!<\/p>\n<p>To help you out, we\u2019ve created the\u00a0<a href=\"https:\/\/www.dreamhost.com\/products\/seo-toolkit\/\">DreamHost SEO Toolkit<\/a>. With over 100 automated checks and verifications, you can use this add-on to create a personalized SEO plan. It can also help you implement your SEO strategy via powerful on-page optimization tools. You can add SEO Toolkit to your hosting plan for just $4.99\/mo per site.<\/p>\n<h4 class=\"single-related\">Related:\u00a0<a href=\"https:\/\/www.dreamhost.com\/blog\/boost-seo-wordpress-website\/\">13 Simple Ways to Boost SEO on Your WordPress Website<\/a><\/h4>\n<h2><a id=\"quarterly-maint\"><\/a>Quarterly Tasks<\/h2>\n<p>Let\u2019s take a look at some website elements that are too often overlooked. Here are seven tasks to perform every quarter.<\/p>\n<h3>9. Change Your Passwords<\/h3>\n<p>A strong, complex password is essential for preventing unauthorized access to your website. When creating your password, it\u2019s essential that you follow\u00a0<a href=\"https:\/\/www.dreamhost.com\/blog\/how-to-create-strong-passwords\/\">all the latest best practices<\/a>, such as using two-factor authentication.<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/gxfExmn4PbA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>Even if you\u2019re following the rules, it\u2019s still smart to\u00a0<a href=\"https:\/\/www.dreamhost.com\/blog\/best-password-managers-for-website-owners\/\">change your password<\/a>\u00a0every quarter. Then, even if your password does get compromised, it will minimize the time the hacker remains inside your hacked account.<\/p>\n<div class=\"cta-block cta-block--wide cta-block--wide--single\">\n<div class=\"cta-block--wide__txt\">\n<h2>Hacked Site? We&#8217;ll Fix It Fast<\/h2>\n<p>With our Hacked Site Repair service, we&#8217;ll remove any malicious code and restore your website so it&#8217;s back up and running fast.<\/p>\n<div class=\"btn-wrap\"><a class=\"btn btn--brand\" href=\"https:\/\/www.dreamhost.com\/pro-services\/management\/hacked-site-repair\/\">Learn More<\/a><\/div>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-25391\" src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2020\/07\/CTA-dedicated.png\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2020\/07\/CTA-dedicated.png 200w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2020\/07\/CTA-dedicated-100x101.png 100w\" alt=\"\" width=\"200\" height=\"202\" \/><\/p>\n<\/div>\n<h3>10. Check and Fix Broken Links<\/h3>\n<p><a href=\"https:\/\/www.dreamhost.com\/blog\/common-wordpress-errors\/\">Broken links<\/a>\u00a0can occur for many reasons. For example, you might delete a page or\u00a0<a href=\"https:\/\/www.dreamhost.com\/blog\/how-to-fix-redirect-loop-wordpress-error\/\">implement a redirect incorrectly<\/a>.<\/p>\n<p>They may be common, but these URLs are disastrous for the\u00a0<a href=\"https:\/\/www.dreamhost.com\/blog\/what-is-user-experience\/\">User Experience (UX)<\/a>\u00a0and your SEO. When search engine bots encounter a broken URL, they\u2019ll crawl that link to verify that it\u2019s broken. This wastes precious crawl budget.<\/p>\n<p>You can scan for broken URLs using tools such as\u00a0<a href=\"https:\/\/www.semrush.com\/partner\/dreamhost-pro\/?irclickid=XndWm%3AVohxyLTjfzAwwA3wThUkBT4-SZpyg2zM0&amp;irgwc=1\">Semrush<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2021\/09\/250050ee-0e54-42f6-99fc-d6db2e78ad14_Website-Maintenance-Checklist-DreamHost-4.jpg\" alt=\"Semrush\u2019s Site Audit feature.\" width=\"900\" height=\"499\" \/><a href=\"https:\/\/www.semrush.com\/partner\/dreamhost-pro\/?irclickid=XndWm%3AVohxyLTjfzAwwA3wThUkBT4-SZpyg2zM0&amp;irgwc=1\">Semrush<\/a>\u00a0will scan your site and display any broken URLs in the\u00a0Crawled pages\u00a0section.<\/p>\n<p>Sometimes, you may be able to fix a broken link by manually adjusting the URL. Alternatively, you can use a plugin\u00a0<a href=\"https:\/\/wordpress.org\/plugins\/redirection\/\">such as Redirection<\/a>.<\/p>\n<h3>11. Delete Unnecessary Plugins and Themes<\/h3>\n<p>Every theme or plugin adds code to your website, which is a potential loophole for hackers to exploit. In fact, themes and plugins account for\u00a0<a href=\"https:\/\/patchstack.com\/wordpress-security-2020\/\">96% of WordPress vulnerabilities<\/a>.<\/p>\n<p>It\u2019s a good idea to regularly take stock of the themes and plugins installed on your site and delete any you no longer require.<\/p>\n<p>You may be tempted to simply disable the software in question, just in case you need to reactivate it at a later date. However, hackers may still be able to access deactivated code, so deletion is always the safest option.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2021\/09\/e8d3bf69-13de-4c4e-8232-d5c7df78083a_Website-Maintenance-Checklist-DreamHost-9.jpg\" alt=\"The WordPress plugin management page.\" width=\"900\" height=\"421\" \/>You can further reduce your attack surface by removing any images, videos, or audio files that you no longer require. To achieve this, connect to your site using a\u00a0<a href=\"https:\/\/www.dreamhost.com\/blog\/ftp-sftp-guide-for-wordpress-users\/\">Secure File Transfer Protocol (SFTP) client<\/a>, then head to the\u00a0wp-content\u00a0directory to locate and delete those unnecessary files.<\/p>\n<h4 class=\"single-related\">Related:\u00a0<a href=\"https:\/\/www.dreamhost.com\/blog\/5-wordpress-plugins-drive-conversions-website\/\">5 WordPress Plugins to Improve Your Website Conversion Rate<\/a><\/h4>\n<h3>12. Optimize Your Database<\/h3>\n<p>WordPress stores all of your data and content in a database. The larger your database, the longer it will take the server to retrieve information from your tables.<\/p>\n<p>By optimizing your database, you can reduce the server load and boost your page load times. You can optimize your database using phpMyAdmin. DreamHost customers can\u00a0<a href=\"https:\/\/help.dreamhost.com\/hc\/en-us\/articles\/360002440711-Accessing-your-DreamPress-database\">access this tool<\/a>\u00a0via their hosting account.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2021\/09\/28d4db2f-2078-4eaa-b45f-83f3a2e07871_Website-Maintenance-Checklist-DreamHost-5.jpg\" alt=\"Logging into phpMyAdmin through your DreamHost panel.\" width=\"900\" height=\"592\" \/>In phpMyAdmin, navigate to\u00a0Databases. You can then select the database that you want to optimize.<\/p>\n<h4 class=\"single-related\">Related:\u00a0<a href=\"https:\/\/www.dreamhost.com\/blog\/build-low-maintenance-wordpress-website\/\">3 Ways to Build a Low-Maintenance WordPress Website<\/a><\/h4>\n<h3>13. Test Your Site\u2019s Forms<\/h3>\n<p>Many websites use forms to\u00a0<a href=\"https:\/\/www.dreamhost.com\/blog\/how-to-get-website-visitors-fill-out-lead-forms\/\">capture leads<\/a>\u00a0and drive conversions. Some forms also deliver core functionality, including login forms.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2021\/09\/5cf32a30-530a-4a53-a53e-1b9cdc11e8d7_Website-Maintenance-Checklist-DreamHost-10.jpg\" alt=\"An example of a login form.\" width=\"900\" height=\"414\" \/>Since they\u2019re so important, it\u2019s wise to check that your forms are functioning correctly. We recommend reviewing the entire submission process, including ensuring that you\u2019re logging user input correctly.<\/p>\n<h3>14. Test Your Checkout Process<\/h3>\n<p>If you accept payments via your website, then the checkout process is at the heart of your business. If there\u2019s an issue with this process, then you could be missing out on countless sales. In the worst-case scenario, your system may be completely broken, which will bring your revenue to zero.<\/p>\n<p>With this in mind, we recommend verifying that your checkout is working as expected. Most\u00a0<a href=\"https:\/\/www.dreamhost.com\/blog\/10-online-payment-gateways-compared\/\">payment solutions<\/a>\u00a0have a dedicated testing mode, including the\u00a0<a href=\"https:\/\/docs.woocommerce.com\/document\/payments\/testing\/\">popular WooCommerce platform<\/a>.<\/p>\n<p>During testing, it\u2019s smart to look for any opportunities to improve the purchasing process. A complex payment process can prevent customers from crossing that finish line. In fact,\u00a0<a href=\"https:\/\/www.salecycle.com\/blog\/strategies\/infographic-people-abandon-shopping-carts\/\">34% of shoppers<\/a>\u00a0will abandon their carts if they\u2019re forced to create an account.<\/p>\n<p>If you can streamline the payment process as part of your review, it may do wonders for your bottom line.<\/p>\n<h4 class=\"single-related\">Related:\u00a0<a href=\"https:\/\/www.dreamhost.com\/blog\/beginners-guide-cro\/\">The Beginner\u2019s Guide to Conversion Rate Optimization (CRO)<\/a><\/h4>\n<h3>15. Check Your Social Media Links<\/h3>\n<p><a href=\"https:\/\/www.dreamhost.com\/blog\/how-to-promote-your-blog-on-social-media\/\">Social media<\/a>\u00a0is a powerful tool for reaching a wider audience and retaining your existing one. By\u00a0<a href=\"https:\/\/www.dreamhost.com\/blog\/easy-social-media-tricks-hard-working-small-business\/\">frequently posting across social platforms<\/a>, you can keep your company at the forefront of your followers\u2019 minds and ensure that they remain engaged over the long term. Many websites feature prominent social media buttons, including links to follow your accounts and share your content.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2021\/09\/c6708a69-d9c5-479e-aa0c-ecf4f3775bd6_Website-Maintenance-Checklist-DreamHost-12.jpg\" alt=\"Social sharing buttons on the DreamHost blog.\" width=\"900\" height=\"502\" \/>However, when dealing with third-party tools, there\u2019s always a chance they may change how they process your requests. They may even implement technological changes that affect your site\u2019s social content.<\/p>\n<p>If your social URLs are broken, then you could be missing out on countless followers and shares. Therefore, it\u2019s important to check them once in a while to make sure that they work.<\/p>\n<div class=\"cta-block cta-block--wide cta-block--wide--single\">\n<div class=\"cta-block--wide__txt\">\n<h2>You\u2019re Cordially Invited<\/h2>\n<p>Join DreamHost\u2019s Facebook group to connect with like-minded website owners and get advice from peers and experts alike!<\/p>\n<div class=\"btn-wrap\"><a class=\"btn btn--brand\" href=\"https:\/\/www.facebook.com\/groups\/dreamhostwebsitehelp\/\">Join The Community<\/a><\/div>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-25384\" src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2020\/07\/CTA-girl-with-laptop.png\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" srcset=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2020\/07\/CTA-girl-with-laptop.png 200w, https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2020\/07\/CTA-girl-with-laptop-100x101.png 100w\" alt=\"\" width=\"200\" height=\"202\" \/><\/p>\n<\/div>\n<h2><a id=\"annual-maint\"><\/a>Annual Tasks<\/h2>\n<p>You don\u2019t have to perform these tasks multiple times a year. However, we recommend setting aside the time to perform them annually.<\/p>\n<h3>16. Schedule User Testing<\/h3>\n<p>This is where you evaluate how intuitive your website is by\u00a0<a href=\"https:\/\/www.dreamhost.com\/blog\/ab-testing-your-website\/\">testing<\/a>\u00a0it on real-life users. Chances are you performed at least one round of usability testing when you first designed your website.<\/p>\n<p>However, the way people interact with websites has a tendency to evolve over time. New technical innovations, devices, or browser updates can dramatically change how your typical internet user interacts with your website.<\/p>\n<p>To ensure that you continue to provide a good experience, we recommend scheduling annual usability testing.<\/p>\n<h4 class=\"single-related\">Related:\u00a0<a href=\"https:\/\/www.dreamhost.com\/blog\/what-is-user-experience\/\">What Is User Experience (And How Can You Use It to Build a Site That Suits Your Audience)?<\/a><\/h4>\n<h3>17. Review Your Domain and Hosting Renewals<\/h3>\n<p><a href=\"https:\/\/www.dreamhost.com\/blog\/best-practices-for-buying-a-domain\/\">Choosing a domain name<\/a>\u00a0is one of the most important decisions you can make. A good domain will become an integral part of your branding.<\/p>\n<p>Now, imagine losing\u00a0this essential part of your online identity. If you fall behind on your renewals, then you might try to access your site one day, only to discover that your domain has expired. Therefore, it\u2019s smart to check your domain and hosting renewal status.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2021\/09\/ec99a1d8-0d69-4616-aaa7-653170c925c5_Website-Maintenance-Checklist-DreamHost-14.jpg\" alt=\"\" \/>Even if you activate auto-renewals, we still recommend manually verifying that everything is set up correctly, particularly your payment information. If your credit card has expired, the renewal will fail, and you may lose access to your domain or web hosting.<\/p>\n<h4 class=\"single-related\">Related:\u00a0<a href=\"https:\/\/www.dreamhost.com\/blog\/how-to-choose-web-host-checklist\/\">How to Choose a Web Hosting Provider \u2014 15-Point Checklist<\/a><\/h4>\n<h3>18. Update Your Header, Footer, and Legal Policies<\/h3>\n<p>Your header and footer are\u00a0<a href=\"https:\/\/www.dreamhost.com\/blog\/website-footer-guide\">prime digital real estate<\/a>. Typically, you\u2019ll use these elements to display useful information, such as your contact details or opening hours. If this information is out of date, then you may lose out on conversions.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2021\/09\/bac50a9e-300c-4a11-8d1b-38ac9298db0c_Website-Maintenance-Checklist-DreamHost-8.jpg\" alt=\"The DreamHost footer.\" width=\"900\" height=\"498\" \/>If you make any significant changes to your operations, you must immediately update the header and footer. However, it never hurts to perform an annual check just to ensure that no changes have slipped through the cracks.<\/p>\n<p>The header and footer also appear across your website. This makes them perfect for putting your most important pages at the audience\u2019s fingertips.<\/p>\n<p>While reviewing these elements, consider removing any links that are no longer relevant. There may also be some new content that deserves a top spot in your header or footer.<\/p>\n<p>Most websites feature various legal policies, including a privacy policy and copyright information. Laws can evolve over time, so it\u2019s always worth verifying that you\u2019re in line with the\u00a0<a href=\"https:\/\/www.dreamhost.com\/blog\/what-to-know-about-gdpr-data-security\/\">latest regulations<\/a>.<\/p>\n<h3>19. Review Your \u2018About\u2019 Page<\/h3>\n<p>A compelling\u00a0<a href=\"https:\/\/www.dreamhost.com\/blog\/how-to-create-about-us-page\/\"><em>About<\/em>\u00a0page<\/a>\u00a0can convince customers that you\u2019re a company worth doing business with. It can also give people a sense of who you are as individuals.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2021\/09\/266a4d84-bba1-4ff6-9b7c-4cff6b03786f_Website-Maintenance-Checklist-DreamHost-1.jpg\" alt=\"The DreamHost About Us page.\" width=\"900\" height=\"620\" \/>Despite its importance, too many companies write their\u00a0<em>About<\/em>\u00a0page and then never revisit it. To ensure that this page is always representative of your company, it\u2019s worth performing an annual review.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.dreamhost.com\/blog\/wp-content\/uploads\/2021\/09\/491cd87d-a0b7-4466-a204-853d192d34ec_Website-Maintenance-Checklist-DreamHost-7.jpg\" alt=\"An example of an About Us page.\" width=\"900\" height=\"434\" \/>You can look for opportunities to add exciting developments, such as a major new client. You might also update any outdated information, such as changing an employee\u2019s bio to reflect their new job title.<\/p>\n<h3>20. Perform a Content Audit<\/h3>\n<p>Publishing engaging, relevant content signals to visitors that your site is active and that you\u2019re an expert in your field. This content can also help you improve your search engine rankings.<\/p>\n<p>To ensure that you\u2019re getting maximum value from this content, we recommend performing an annual\u00a0<a href=\"https:\/\/www.dreamhost.com\/blog\/how-to-do-website-content-audit\/\">content audit<\/a>. This is where you catalog all of your site\u2019s content and evaluate its performance.<\/p>\n<p>This way, you can identify the topics and formats that attract the largest traffic and drive the most conversions. Conversely, you can pinpoint the content that doesn\u2019t appear to resonate with your target audience. This is invaluable information that you can use to\u00a0<a href=\"https:\/\/www.dreamhost.com\/blog\/how-to-come-up-with-new-content-ideas\/\">refine your content strategy<\/a>.<\/p>\n<h4 class=\"single-related\">Related:\u00a0<a href=\"https:\/\/www.dreamhost.com\/blog\/keep-your-blog-fresh-how-to-repurpose-old-posts\/\">Keep Your Content Fresh: How to Repurpose Old Blog Posts<\/a><\/h4>\n<h2>Ready to try the WordPress Website Maintenance Checklist?<\/h2>\n<p>The hard work doesn\u2019t end just because you\u2019ve published your website. Running a successful WordPress site requires ongoing effort \u2014 and regular maintenance.<\/p>\n<p>By breaking this challenge into 20 tasks, you can keep your site in tip-top shape without becoming overwhelmed. In addition, if you add the right tools and services to the mix, you may be able to further reduce your workload.<\/p>\n<\/div>\n<\/div>\n<div class=\"about-author\">\n<p>&nbsp;<\/p>\n<p><strong>Link to the original article: <a href=\"https:\/\/www.dreamhost.com\/blog\/complete-website-maintenance-checklist\/\" target=\"_blank\" rel=\"noopener\">The Complete Website Maintenance Checklist<\/a><\/strong><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Website maintenance &#8211; 20 Things you need to do this year to maintain your website. Website maintenance is something we all know we need to stay on top of if we want to keep our site healthy and working properly. Where do we start? What needs to be done &#8211; and how often do we<a href=\"https:\/\/webcentsmagazine.com\/?p=4607\" title=\"Read more\" ><span style=\"color:#c92e2e;\">&#8230;Click to read more ><\/span><\/a><\/p>\n","protected":false},"author":107,"featured_media":4631,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12,14],"tags":[465,464,466],"class_list":["post-4607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","category-websites","tag-maintenance-schedule","tag-website-maintenance","tag-website-maintenance-checklist","content-print"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Complete Website Maintenance Checklist - webcentsmagazine.com<\/title>\n<meta name=\"description\" content=\"Website maintenance is something we need to do if we want to keep our site healthy and working properly. Where do we start? Read more ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webcentsmagazine.com\/?p=4607\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Complete Website Maintenance Checklist - webcentsmagazine.com\" \/>\n<meta property=\"og:description\" content=\"Website maintenance is something we need to do if we want to keep our site healthy and working properly. Where do we start? 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