{"id":4567,"date":"2022-10-03T06:49:19","date_gmt":"2022-10-03T13:49:19","guid":{"rendered":"https:\/\/webcentsmagazine.com\/?p=4567"},"modified":"2022-10-03T06:49:19","modified_gmt":"2022-10-03T13:49:19","slug":"writing-copy-for-better-serp-results","status":"publish","type":"post","link":"https:\/\/webcentsmagazine.com\/?p=4567","title":{"rendered":"Writing Copy for Better SERP Results"},"content":{"rendered":"As online business owners - we all write a lot of marketing copy.\u00a0 From landing pages and blogs, product descriptions, social posts, and \u201cHow To\u201d articles. Every single piece of effectively optimized marketing copy we write has the potential to drive traffic and increased sales to our sites.\r\n\r\nDefinition: SEO - Search Engine Optimization. SEO writing is the process of planning, creating, and optimizing content with the primary goal of ranking higher in search engine results.\r\n\r\nDefinition:<div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\"><a href=\"https:\/\/webcentsmagazine.com\/?page_id=1968\" style=\"text-decoration:underline; color:#e92a29; font-weight:bold;\">Subscribe or log in<\/a> to read the rest of this article. Subscription includes access to the website and <strong> all articles<\/strong>.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>As online business owners &#8211; we all write a lot of marketing copy.\u00a0 From landing pages and blogs, product descriptions, social posts, and \u201cHow To\u201d articles. Every single piece of effectively optimized marketing copy we write has the potential to drive traffic and increased sales to our sites. Definition: SEO &#8211; Search Engine Optimization. SEO<a href=\"https:\/\/webcentsmagazine.com\/?p=4567\" title=\"Read more\" ><span style=\"color:#c92e2e;\">&#8230;Click to read more ><\/span><\/a><\/p>\n","protected":false},"author":107,"featured_media":4576,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[215,16],"tags":[251,460,373,438,461],"class_list":["post-4567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web","category-writing","tag-dos-and-dont-of-seo","tag-marketing-copywriting","tag-seo","tag-seo-checklist","tag-serp-results","content-print"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Writing Copy for Better SERP Results - webcentsmagazine.com<\/title>\n<meta name=\"description\" content=\"Every single piece of effectively optimized marketing copy we write has the potential to drive traffic and increased sales to our sites. Read more ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webcentsmagazine.com\/?p=4567\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Writing Copy for Better SERP Results - webcentsmagazine.com\" \/>\n<meta property=\"og:description\" content=\"Every single piece of effectively optimized marketing copy we write has the potential to drive traffic and increased sales to our sites. Read more ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webcentsmagazine.com\/?p=4567\" \/>\n<meta property=\"og:site_name\" content=\"webcentsmagazine.com\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-03T13:49:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2022\/09\/Writing-Copy-for-Better-SERP-Results.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Deb Messina\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Deb Messina\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/webcentsmagazine.com\/?p=4567\",\"url\":\"https:\/\/webcentsmagazine.com\/?p=4567\",\"name\":\"Writing Copy for Better SERP Results - webcentsmagazine.com\",\"isPartOf\":{\"@id\":\"https:\/\/webcentsmagazine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/webcentsmagazine.com\/?p=4567#primaryimage\"},\"image\":{\"@id\":\"https:\/\/webcentsmagazine.com\/?p=4567#primaryimage\"},\"thumbnailUrl\":\"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2022\/09\/Writing-Copy-for-Better-SERP-Results.jpg\",\"datePublished\":\"2022-10-03T13:49:19+00:00\",\"author\":{\"@id\":\"https:\/\/webcentsmagazine.com\/#\/schema\/person\/6cd357f3987f33b7f3cedda774adb6cb\"},\"description\":\"Every single piece of effectively optimized marketing copy we write has the potential to drive traffic and increased sales to our sites. 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