{"id":4421,"date":"2022-07-27T16:22:47","date_gmt":"2022-07-27T23:22:47","guid":{"rendered":"https:\/\/webcentsmagazine.com\/?p=4421"},"modified":"2022-07-28T13:05:58","modified_gmt":"2022-07-28T20:05:58","slug":"use-your-enewsletter-to-drive-traffic-and-sales-to-your-website","status":"publish","type":"post","link":"https:\/\/webcentsmagazine.com\/?p=4421","title":{"rendered":"Use Your eNewsletter to Drive Traffic and Sales to Your Website"},"content":{"rendered":"I've always had a \u201cwordy\" eNewsletter. For years I've packed my eNewsletter with as much \"value\" as I could - thinking that would help me build my audience and my relationship with my customers. Turns out - it's too much for most people to read. That's a problem. Something had to change.\r\n\r\n \r\n\r\nI started to think about why I was creating my eNewsletter in the first place. What exactly are my goals? Was it to keep in contact with my customers so they don\u2019t forget I\u2019m here for them? Am
Subscribe or log in<\/a> to read the rest of this article. Subscription includes access to the website and all articles<\/strong>.<\/div><\/div>","protected":false},"excerpt":{"rendered":"

I’ve always had a \u201cwordy” eNewsletter. For years I’ve packed my eNewsletter with as much “value” as I could – thinking that would help me build my audience and my relationship with my customers. Turns out – it’s too much for most people to read. That’s a problem. Something had to change.   I started…Click to read more ><\/span><\/a><\/p>\n","protected":false},"author":107,"featured_media":4455,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,8],"tags":[443,441,442,444],"class_list":["post-4421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email","category-online-marketing","tag-driving-sales","tag-enewsletter","tag-list-segmentation","tag-website-traffic","content-print"],"yoast_head":"\nUse Your eNewsletter to Drive Traffic and Sales to Your Website - webcentsmagazine.com<\/title>\n<meta name=\"description\" content=\"Use the concept of the eNewsletter as a magnet to drive subscribers and other visitors to the website - 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