{"id":4400,"date":"2022-07-25T15:50:08","date_gmt":"2022-07-25T22:50:08","guid":{"rendered":"https:\/\/webcentsmagazine.com\/?p=4400"},"modified":"2022-07-27T15:04:33","modified_gmt":"2022-07-27T22:04:33","slug":"keeping-your-email-list-in-top-shape","status":"publish","type":"post","link":"https:\/\/webcentsmagazine.com\/?p=4400","title":{"rendered":"Keeping Your Email List in Top Shape"},"content":{"rendered":"If your email list is just that - a list of emails without much more information than that, you are missing out on some serious sale potential. Building and maintaining an email list is an important part of the business strategy for virtually every business. Doing it effectively requires planning and ongoing maintenance if you expect that list to help drive sales goals.\r\n\r\nI like to think of my email list as if it was a garden. Each name on the list - is a carefully acquired and nurtured seed th<div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\"><a href=\"https:\/\/webcentsmagazine.com\/?page_id=1968\" style=\"text-decoration:underline; color:#e92a29; font-weight:bold;\">Subscribe or log in<\/a> to read the rest of this article. Subscription includes access to the website and <strong> all articles<\/strong>.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>If your email list is just that &#8211; a list of emails without much more information than that, you are missing out on some serious sale potential. Building and maintaining an email list is an important part of the business strategy for virtually every business. Doing it effectively requires planning and ongoing maintenance if you<a href=\"https:\/\/webcentsmagazine.com\/?p=4400\" title=\"Read more\" ><span style=\"color:#c92e2e;\">&#8230;Click to read more ><\/span><\/a><\/p>\n","protected":false},"author":107,"featured_media":4437,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[433,44,440],"class_list":["post-4400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email","tag-email-list","tag-email-marketing","tag-list-management","content-print"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Keeping Your Email List in Top Shape - webcentsmagazine.com<\/title>\n<meta name=\"description\" content=\"If your email list is just that - a list of emails without much more information than that, you are missing out on some serious sale potential. 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