{"id":4275,"date":"2022-05-26T09:06:05","date_gmt":"2022-05-26T16:06:05","guid":{"rendered":"https:\/\/webcentsmagazine.com\/?p=4275"},"modified":"2022-05-26T09:06:05","modified_gmt":"2022-05-26T16:06:05","slug":"why-your-product-catalog-is-the-key-to-social-commerce-success","status":"publish","type":"post","link":"https:\/\/webcentsmagazine.com\/?p=4275","title":{"rendered":"Why Your Product Catalog is the Key to Social Commerce Success"},"content":{"rendered":"<div class=\"post-detail__body\">\n<div class=\"post-detail__body-main\">\n<div class=\"post-detail__body-inner\">\n<p>As an online retailer &#8211; you know the importance of using your social channels to reach customers. You may even be using your Facebook and Instagram channels to sell directly on those sites. Your Product Catalog should hold all the information necessary to provide a consistent experience for your customers &#8211; on Facebook, Instagram and on your website.<\/p>\n<p><a href=\"https:\/\/www.bigcommerce.com\/articles\/omnichannel-retail\/social-commerce\/\"><strong>Social commerce<\/strong><\/a>\u00a0has become a new way to boost sales and reach new shoppers, giving them the option to purchase directly from those channels. It creates a smooth transition for consumers, which is why a high-quality catalog is necessary and imperative.<\/p>\n<p>Detailed product information helps drive discovery and consideration but also improves the buyer experience.\u00a0<a href=\"https:\/\/www.bigcommerce.com\/blog\/perfect-product-description-formula\/\"><strong>Product titles and descriptions<\/strong><\/a>\u00a0are essential since it\u2019s the first impression of your item.<\/p>\n<p>Customers will have a better experience and build more trust with your business if the products they see in your Facebook and\/or Instagram Shops are in stock and correctly priced. But in order to reach more people and drive more sales, merchants need to have a high-quality product catalog.<\/p>\n<p>If you\u2019re not already selling on Facebook or Instagram,\u00a0<a href=\"https:\/\/support.bigcommerce.com\/s\/article\/Setting-Up-Facebook?language=en_US\" target=\"_blank\" rel=\"noopener\"><strong>here\u2019s how to get connected<\/strong><\/a>.<\/p>\n<h2 id=\"what-is-a-product-catalog-and-why-is-it-important\" class=\"\"><strong>What is a product catalog and why is it important?<\/strong><\/h2>\n<p>A catalog holds information about the products you sell across Facebook and Instagram. The quality of your catalog product data is central to creating a positive shopping experience within ads and Shops.<\/p>\n<p>Optimizing your catalog quality can help customers discover your items and make more informed purchase decisions.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-63403 aligncenter\" src=\"https:\/\/bigcit.wpengine.com\/wp-content\/uploads\/2021\/09\/3120CD_Guide-Supporting-Image-2_720_AG-1-300x186.png\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" srcset=\"https:\/\/www.bigcommerce.com\/blog\/wp-content\/uploads\/2021\/09\/3120CD_Guide-Supporting-Image-2_720_AG-1-300x186.png 300w, https:\/\/www.bigcommerce.com\/blog\/wp-content\/uploads\/2021\/09\/3120CD_Guide-Supporting-Image-2_720_AG-1-750x466.png 750w, https:\/\/www.bigcommerce.com\/blog\/wp-content\/uploads\/2021\/09\/3120CD_Guide-Supporting-Image-2_720_AG-1.png 1440w\" alt=\"\" width=\"500\" height=\"310\" \/><\/p>\n<p><strong>Benefits of a high-quality catalog:<\/strong><\/p>\n<ul>\n<li><strong>Improve your discoverability in search results<\/strong>: Therefore, the quality of your product directly impacts the likelihood of your product being discovered and giving you increased distribution.<\/li>\n<li><strong>Drive conversions<\/strong>: It\u2019s essential to have consistency between your catalog and website. Not only do shoppers expect a seamless experience between channels, but enriching your catalog with visuals and detailed product information will ensure buyers have complete and accurate product information when it\u2019s time to buy.<\/li>\n<\/ul>\n<h2 id=\"best-practices\" class=\"active\"><strong>Best Practices\u00a0<\/strong><\/h2>\n<p>With so much opportunity available through\u00a0<a href=\"https:\/\/www.bigcommerce.com\/essentials\/facebook\/\"><strong>Facebook for BigCommerce<\/strong><\/a>, merchants need to be strategic about creating optimal content that drives conversions.<\/p>\n<p>Here are our best practices and top tips to help your brand stand out:<\/p>\n<h3><strong>1. Use detailed product information.<\/strong><\/h3>\n<p>Category-specific attributes not only help customers to discover your product, but they also improve the buyer experience and can help increase the chances for conversion. Different attributes serve different purposes:<\/p>\n<ul>\n<li aria-level=\"1\"><strong>Discovery<\/strong>: These attributes don\u2019t appear directly on your product details page (PDP) however help buyers discover your product during search. Examples include brand, gender, and age group.<\/li>\n<li aria-level=\"1\"><strong>Variants<\/strong>: Provide variant attributes for all products where a product variation exists. Examples include color, material and size. Learn more on variants on the next page.<\/li>\n<li aria-level=\"1\"><strong>Consideration<\/strong>: These attributes appear directly on your product details pages as variant selectors and help buyers consider buying your product.<\/li>\n<\/ul>\n<h3><strong>2. Manage product variants in your catalog.<\/strong><\/h3>\n<p>Variants are variations of the same product in your catalog, such as the same T-shirt in different sizes or colors. Setting up variants properly in your catalog gives customers a better experience when they see your products in ads or Shop.<\/p>\n<p>Adding variants allows you to:<\/p>\n<ul>\n<li aria-level=\"1\"><strong>Help customers<\/strong>\u00a0find more colors, sizes, patterns or materials of a certain product.<\/li>\n<li aria-level=\"1\"><strong>Show people<\/strong>\u00a0a wider selection by displaying one variant of each product in your shop. When people select the product to learn more, they can see the other variants.<\/li>\n<\/ul>\n<h3><strong>3. Keep your catalog up to date.<\/strong><\/h3>\n<p>You\u2019ll need a product catalog to use product tags on Instagram, and having a robust one can help you be successful. Always consider the shoppers\u2019 point of view: They see your post in their feed or discovery; they want to learn more and tap the image. They see the product tag and advance to the product detail page.<\/p>\n<p>Important things to consider when updating your catalog:<\/p>\n<ul>\n<li aria-level=\"1\"><strong>Inventory<\/strong>: Only products with inventory can be sold. To start selling products, update your catalog with accurate inventory counts (so you know when items sell out) and product category codes (for taxes).<\/li>\n<li aria-level=\"1\"><strong>Product names<\/strong>: Keep product names concise and consistent with your website on Instagram, so shoppers can see how to utilize a product.<\/li>\n<li aria-level=\"1\"><strong>Product descriptions<\/strong>: Include the item description, including length, materials, cut and size considerations. For non-US sizes, remember to include size conversions.<\/li>\n<li aria-level=\"1\"><strong>Sizing<\/strong>: For products that need sizing consideration, make sure details are precise. If a product has multiple sizes, ensure you have inventory for each size. To add a size chart, refer<strong>\u00a0here\u00a0<\/strong>for more information.<\/li>\n<li aria-level=\"1\"><strong>Pricing<\/strong>: Make sure the price is accurate and consistent with your website.<\/li>\n<li aria-level=\"1\"><strong>Shipping Fees<\/strong>: You have the option to set different types of shipping fees, including free shipping minimums at various service levels. Put your shipping options in your Commerce Manager settings.<\/li>\n<\/ul>\n<p><em><strong>Pro Tip<\/strong>: Without more images or videos to swipe through on a product detail page, shoppers can easily churn so provide at least two photos of the product.\u00a0<\/em><\/p>\n<h3><strong>4. Use product tags frequently.<\/strong><\/h3>\n<p>Every month,\u00a0<a href=\"https:\/\/about.instagram.com\/features\/shopping\" target=\"_blank\" rel=\"noopener\"><strong>130 million people<\/strong><\/a>\u00a0tap on product tags to learn more about brands they see on Instagram. Product tags enable you to highlight products from your BigCommerce catalog and help customers learn more about what you\u2019re selling.<\/p>\n<p>Using product tags is essential for giving shoppers an easy way to find your brand, but also to make a convenient purchase. Product tags should be a part of your baseline Instagram strategy, and you should leverage them whenever posting images of products.<\/p>\n<p>According to Facebook data, merchants that tag 5+ days per month on their feed, see on average:<\/p>\n<ul>\n<li aria-level=\"1\">278% increase in product page visits<\/li>\n<li aria-level=\"1\">231% increase in purchases<\/li>\n<li aria-level=\"1\">216% increase in sales<\/li>\n<\/ul>\n<p>The most successful Shopping businesses use product tags frequently across different formats in feed, stories, Reels, IGTV, captions and Live because people spend time in different places on Instagram.<\/p>\n<p>Using product tags consistently to create more shoppable posts can help you reach new shoppers and get the most out of your shop.<\/p>\n<p>In short, your\u00a0product catalog\u00a0is central to your social commerce success.<\/p>\n<div class=\"callout__rss\">\n<div class=\"callout__rss-inner\">\n<div class=\"callout__rss-wrapper\">\n<div class=\"callout__rss-table\">\n<div class=\"callout__rss-form clearfix\">\n<form id=\"\" class=\"mktoForm mktoHasWidth mktoLayoutAbove\" novalidate=\"novalidate\" data-formid=\"2142\" data-forminstance=\"post-rss-1\" data-gtm-vis-recent-on-screen-32445_625=\"100786\" data-gtm-vis-first-on-screen-32445_625=\"100786\" data-gtm-vis-total-visible-time-32445_625=\"100\" data-gtm-vis-has-fired-32445_625=\"1\" data-gtm-vis-recent-on-screen-32445_680=\"100801\" data-gtm-vis-first-on-screen-32445_680=\"100801\" data-gtm-vis-total-visible-time-32445_680=\"100\" data-gtm-vis-has-fired-32445_680=\"1\">\n<div class=\"mktoFormRow\">\n<div class=\"mktoFieldDescriptor mktoFormCol\">\n<div class=\"mktoClear\"><\/div>\n<\/div>\n<\/div>\n<div class=\"mktoFormRow\">\n<div class=\"mktoClear\"><\/div>\n<\/div>\n<\/form>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"footer\" class=\"post-detail__footer\">\n<div class=\"post-detail__footer-inner \">\n<div class=\"post-detail__author\">\n<div class=\"post-detail__author-image\"><img loading=\"lazy\" decoding=\"async\" class=\"photo\" src=\"https:\/\/www.bigcommerce.com\/blog\/wp-content\/uploads\/userphoto\/564.thumbnail.png\" alt=\"Elizabeth Hudson\" width=\"125\" height=\"150\" \/><\/div>\n<div class=\"post-detail__author-header\">\n<p class=\"h3\"><a href=\"https:\/\/www.bigcommerce.com\/blog\/author\/elizabeth-hudsonbigcommerce-com\/\">Elizabeth Hudson<\/a><\/p>\n<\/div>\n<div class=\"post-detail__author-text\">\n<p class=\"description\">Elizabeth Hudson is a Content Marketing Manager at BigCommerce, where she specializes in content strategy and writing on all things for omnichannel marketing. She previously worked at IBM, focusing on content and product marketing.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>As an online retailer &#8211; you know the importance of using your social channels to reach customers. You may even be using your Facebook and Instagram channels to sell directly on those sites. Your Product Catalog should hold all the information necessary to provide a consistent experience for your customers &#8211; on Facebook, Instagram and<a href=\"https:\/\/webcentsmagazine.com\/?p=4275\" title=\"Read more\" ><span style=\"color:#c92e2e;\">&#8230;Click to read more ><\/span><\/a><\/p>\n","protected":false},"author":107,"featured_media":4294,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[397],"tags":[421,413,422],"class_list":["post-4275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-commerce","tag-product-catalog","tag-product-descriptions","tag-product-tags","content-print"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Your Product Catalog is the Key to Social Commerce Success - webcentsmagazine.com<\/title>\n<meta name=\"description\" content=\"A catalog holds information about the products you sell. 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