{"id":3742,"date":"2019-05-28T13:08:03","date_gmt":"2019-05-28T20:08:03","guid":{"rendered":"https:\/\/webcentsmagazine.com\/?p=3742"},"modified":"2019-06-25T15:17:50","modified_gmt":"2019-06-25T22:17:50","slug":"seo-tools-on-a-budget","status":"publish","type":"post","link":"https:\/\/webcentsmagazine.com\/?p=3742","title":{"rendered":"SEO Tools on a Budget"},"content":{"rendered":"If you\u2019re a small-business owner trying to compete in the big leagues, spending money on marketing for your business may not be an option. Targeted advertising does get results if done properly, but there are plenty of free ways to build your business and market online.\n\n\n\nOne of the first steps in a solid marketing strategy for your website is making sure you are on top of your search engine optimization, orSEO. This is the process of getting traffic from the \u201cfree,\u201d\u201corganic,\u201d \u201cedit<div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\"><a href=\"https:\/\/webcentsmagazine.com\/?page_id=1968\" style=\"text-decoration:underline; color:#e92a29; font-weight:bold;\">Subscribe or log in<\/a> to read the rest of this article. Subscription includes access to the website and <strong> all articles<\/strong>.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>If you\u2019re a small-business owner trying to compete in the big leagues, spending money on marketing for your business may not be an option. Targeted advertising does get results if done properly, but there are plenty of free ways to build your business and market online. One of the first steps in a solid marketing<a href=\"https:\/\/webcentsmagazine.com\/?p=3742\" title=\"Read more\" ><span style=\"color:#c92e2e;\">&#8230;Click to read more ><\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":3745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[197,392],"tags":[],"class_list":["post-3742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyze","category-seo-analyze","content-print"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO Tools on a Budget - webcentsmagazine.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webcentsmagazine.com\/?p=3742\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Tools on a Budget - webcentsmagazine.com\" \/>\n<meta property=\"og:description\" content=\"If you\u2019re a small-business owner trying to compete in the big leagues, spending money on marketing for your business may not be an option. Targeted advertising does get results if done properly, but there are plenty of free ways to build your business and market online. One of the first steps in a solid marketing...Click to read more &gt;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webcentsmagazine.com\/?p=3742\" \/>\n<meta property=\"og:site_name\" content=\"webcentsmagazine.com\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-28T20:08:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-25T22:17:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2019\/05\/SEOtoolsheader.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"762\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andi Neeteson Lemkes\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andi Neeteson Lemkes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/webcentsmagazine.com\/?p=3742\",\"url\":\"https:\/\/webcentsmagazine.com\/?p=3742\",\"name\":\"SEO Tools on a Budget - webcentsmagazine.com\",\"isPartOf\":{\"@id\":\"https:\/\/webcentsmagazine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/webcentsmagazine.com\/?p=3742#primaryimage\"},\"image\":{\"@id\":\"https:\/\/webcentsmagazine.com\/?p=3742#primaryimage\"},\"thumbnailUrl\":\"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2019\/05\/SEOtoolsheader.jpg\",\"datePublished\":\"2019-05-28T20:08:03+00:00\",\"dateModified\":\"2019-06-25T22:17:50+00:00\",\"author\":{\"@id\":\"https:\/\/webcentsmagazine.com\/#\/schema\/person\/98bf512d11a611c207135f1332b64019\"},\"breadcrumb\":{\"@id\":\"https:\/\/webcentsmagazine.com\/?p=3742#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/webcentsmagazine.com\/?p=3742\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/webcentsmagazine.com\/?p=3742#primaryimage\",\"url\":\"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2019\/05\/SEOtoolsheader.jpg\",\"contentUrl\":\"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2019\/05\/SEOtoolsheader.jpg\",\"width\":1000,\"height\":762},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/webcentsmagazine.com\/?p=3742#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/webcentsmagazine.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO Tools on a Budget\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/webcentsmagazine.com\/#website\",\"url\":\"https:\/\/webcentsmagazine.com\/\",\"name\":\"webcentsmagazine.com\",\"description\":\"Retailers: We\u2019re here to help you navigate the changing landscape of the internet to broaden your reach and grow your business.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/webcentsmagazine.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/webcentsmagazine.com\/#\/schema\/person\/98bf512d11a611c207135f1332b64019\",\"name\":\"Andi Neeteson Lemkes\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/webcentsmagazine.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6bf1a8e5bb8eba3a4ead8d777945eed98112f76bcb318fec341375c5a8f406eb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6bf1a8e5bb8eba3a4ead8d777945eed98112f76bcb318fec341375c5a8f406eb?s=96&d=mm&r=g\",\"caption\":\"Andi Neeteson Lemkes\"},\"url\":\"https:\/\/webcentsmagazine.com\/?author=19\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SEO Tools on a Budget - webcentsmagazine.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/webcentsmagazine.com\/?p=3742","og_locale":"en_US","og_type":"article","og_title":"SEO Tools on a Budget - webcentsmagazine.com","og_description":"If you\u2019re a small-business owner trying to compete in the big leagues, spending money on marketing for your business may not be an option. Targeted advertising does get results if done properly, but there are plenty of free ways to build your business and market online. One of the first steps in a solid marketing...Click to read more >","og_url":"https:\/\/webcentsmagazine.com\/?p=3742","og_site_name":"webcentsmagazine.com","article_published_time":"2019-05-28T20:08:03+00:00","article_modified_time":"2019-06-25T22:17:50+00:00","og_image":[{"width":1000,"height":762,"url":"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2019\/05\/SEOtoolsheader.jpg","type":"image\/jpeg"}],"author":"Andi Neeteson Lemkes","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Andi Neeteson Lemkes","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/webcentsmagazine.com\/?p=3742","url":"https:\/\/webcentsmagazine.com\/?p=3742","name":"SEO Tools on a Budget - webcentsmagazine.com","isPartOf":{"@id":"https:\/\/webcentsmagazine.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/webcentsmagazine.com\/?p=3742#primaryimage"},"image":{"@id":"https:\/\/webcentsmagazine.com\/?p=3742#primaryimage"},"thumbnailUrl":"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2019\/05\/SEOtoolsheader.jpg","datePublished":"2019-05-28T20:08:03+00:00","dateModified":"2019-06-25T22:17:50+00:00","author":{"@id":"https:\/\/webcentsmagazine.com\/#\/schema\/person\/98bf512d11a611c207135f1332b64019"},"breadcrumb":{"@id":"https:\/\/webcentsmagazine.com\/?p=3742#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/webcentsmagazine.com\/?p=3742"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/webcentsmagazine.com\/?p=3742#primaryimage","url":"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2019\/05\/SEOtoolsheader.jpg","contentUrl":"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2019\/05\/SEOtoolsheader.jpg","width":1000,"height":762},{"@type":"BreadcrumbList","@id":"https:\/\/webcentsmagazine.com\/?p=3742#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/webcentsmagazine.com\/"},{"@type":"ListItem","position":2,"name":"SEO Tools on a Budget"}]},{"@type":"WebSite","@id":"https:\/\/webcentsmagazine.com\/#website","url":"https:\/\/webcentsmagazine.com\/","name":"webcentsmagazine.com","description":"Retailers: We\u2019re here to help you navigate the changing landscape of the internet to broaden your reach and grow your business.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/webcentsmagazine.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/webcentsmagazine.com\/#\/schema\/person\/98bf512d11a611c207135f1332b64019","name":"Andi Neeteson Lemkes","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/webcentsmagazine.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6bf1a8e5bb8eba3a4ead8d777945eed98112f76bcb318fec341375c5a8f406eb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6bf1a8e5bb8eba3a4ead8d777945eed98112f76bcb318fec341375c5a8f406eb?s=96&d=mm&r=g","caption":"Andi Neeteson Lemkes"},"url":"https:\/\/webcentsmagazine.com\/?author=19"}]}},"jetpack_featured_media_url":"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2019\/05\/SEOtoolsheader.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/3742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3742"}],"version-history":[{"count":5,"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/3742\/revisions"}],"predecessor-version":[{"id":3762,"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/3742\/revisions\/3762"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=\/wp\/v2\/media\/3745"}],"wp:attachment":[{"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}