{"id":3165,"date":"2019-04-01T13:14:20","date_gmt":"2019-04-01T20:14:20","guid":{"rendered":"https:\/\/webcentsmagazine.com\/?p=3165"},"modified":"2019-04-03T13:20:48","modified_gmt":"2019-04-03T20:20:48","slug":"resending-email-campaigns","status":"publish","type":"post","link":"https:\/\/webcentsmagazine.com\/?p=3165","title":{"rendered":"Resending Email Campaigns"},"content":{"rendered":"Is email marketing dead? That\u2019s a big solid \u2018No\u2019. In fact, 59 percent retailers say that email marketing is their most effective channel in terms of revenue generation. There are many techniques when determining your email marketing strategy. One thing you may find yourself asking is: \u201cShould I resend my email campaigns to subscribers who didn\u2019t open the email?\u201d The answers, is a confident \u2018yes\u2019 and I\u2019ll explain why.\n\n\n\nTime and time again it\u2019s been proven that resending emai<div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\"><a href=\"https:\/\/webcentsmagazine.com\/?page_id=1968\" style=\"text-decoration:underline; color:#e92a29; font-weight:bold;\">Subscribe or log in<\/a> to read the rest of this article. Subscription includes access to the website and <strong> all articles<\/strong>.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Is email marketing dead? That\u2019s a big solid \u2018No\u2019. In fact, 59 percent retailers say that email marketing is their most effective channel in terms of revenue generation. There are many techniques when determining your email marketing strategy. One thing you may find yourself asking is: \u201cShould I resend my email campaigns to subscribers who<a href=\"https:\/\/webcentsmagazine.com\/?p=3165\" title=\"Read more\" ><span style=\"color:#c92e2e;\">&#8230;Click to read more ><\/span><\/a><\/p>\n","protected":false},"author":31,"featured_media":3167,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,8],"tags":[],"class_list":["post-3165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email","category-online-marketing","content-print"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Resending Email Campaigns - webcentsmagazine.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webcentsmagazine.com\/?p=3165\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Resending Email Campaigns - webcentsmagazine.com\" \/>\n<meta property=\"og:description\" content=\"Is email marketing dead? That\u2019s a big solid \u2018No\u2019. In fact, 59 percent retailers say that email marketing is their most effective channel in terms of revenue generation. There are many techniques when determining your email marketing strategy. One thing you may find yourself asking is: \u201cShould I resend my email campaigns to subscribers who...Click to read more &gt;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webcentsmagazine.com\/?p=3165\" \/>\n<meta property=\"og:site_name\" content=\"webcentsmagazine.com\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-01T20:14:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-03T20:20:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2019\/04\/Resending-Email-Campaigns.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Laurel Blow\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laurel Blow\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/webcentsmagazine.com\/?p=3165\",\"url\":\"https:\/\/webcentsmagazine.com\/?p=3165\",\"name\":\"Resending Email Campaigns - webcentsmagazine.com\",\"isPartOf\":{\"@id\":\"https:\/\/webcentsmagazine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/webcentsmagazine.com\/?p=3165#primaryimage\"},\"image\":{\"@id\":\"https:\/\/webcentsmagazine.com\/?p=3165#primaryimage\"},\"thumbnailUrl\":\"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2019\/04\/Resending-Email-Campaigns.jpg\",\"datePublished\":\"2019-04-01T20:14:20+00:00\",\"dateModified\":\"2019-04-03T20:20:48+00:00\",\"author\":{\"@id\":\"https:\/\/webcentsmagazine.com\/#\/schema\/person\/7f2044f4285fa3feaebbba590aeb0fbc\"},\"breadcrumb\":{\"@id\":\"https:\/\/webcentsmagazine.com\/?p=3165#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/webcentsmagazine.com\/?p=3165\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/webcentsmagazine.com\/?p=3165#primaryimage\",\"url\":\"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2019\/04\/Resending-Email-Campaigns.jpg\",\"contentUrl\":\"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2019\/04\/Resending-Email-Campaigns.jpg\",\"width\":760,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/webcentsmagazine.com\/?p=3165#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/webcentsmagazine.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resending Email Campaigns\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/webcentsmagazine.com\/#website\",\"url\":\"https:\/\/webcentsmagazine.com\/\",\"name\":\"webcentsmagazine.com\",\"description\":\"Retailers: We\u2019re here to help you navigate the changing landscape of the internet to broaden your reach and grow your business.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/webcentsmagazine.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/webcentsmagazine.com\/#\/schema\/person\/7f2044f4285fa3feaebbba590aeb0fbc\",\"name\":\"Laurel Blow\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/webcentsmagazine.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/54c95d2536c90f4388d12924ea699e3468bded45fb20627a745b594bb8241861?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/54c95d2536c90f4388d12924ea699e3468bded45fb20627a745b594bb8241861?s=96&d=mm&r=g\",\"caption\":\"Laurel Blow\"},\"url\":\"https:\/\/webcentsmagazine.com\/?author=31\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Resending Email Campaigns - webcentsmagazine.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/webcentsmagazine.com\/?p=3165","og_locale":"en_US","og_type":"article","og_title":"Resending Email Campaigns - webcentsmagazine.com","og_description":"Is email marketing dead? 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