{"id":2737,"date":"2017-07-03T14:45:53","date_gmt":"2017-07-03T21:45:53","guid":{"rendered":"http:\/\/webcentsmagazine.com\/?p=2737"},"modified":"2019-02-26T10:11:49","modified_gmt":"2019-02-26T18:11:49","slug":"50-free-marketing-tools-any-small-business-can-use","status":"publish","type":"post","link":"https:\/\/webcentsmagazine.com\/?p=2737","title":{"rendered":"50 Free Marketing Tools Any Small Business Can Use"},"content":{"rendered":"

You\u2019re a small business. You need to market your products and services<\/a> to establish yourself on the market and edge ahead of competitors. Though your marketing budget doesn\u2019t stretch too far. Fortunately, there is a whole host of free marketing<\/a> tools that small businesses can benefit from. Here\u2019s 50!<\/p>\n

Free Marketing Tools<\/h2>\n

Portent<\/h3>\n

\"50<\/p>\n

Portent<\/a> is a handy free marketing tool for businesses, allowing you to come up with unique and fabulously shareable ideas for content. Portent will generate some eye-catching content titles at the click of a button.<\/p>\n

Yoast<\/h3>\n

\"50<\/p>\n

Yoast\u2019s higher end premium services are certainly not free. But the company does offer some freemium services \u2014 including a free version of its SEO tool. Optimize your business\u2019s website to the maximum with Yoast<\/a>. From providing SEO software to assistance on writing meta descriptions, Yoast will provide you with the tools to improve your website.<\/p>\n

Chattypeople<\/h3>\n

\"50<\/p>\n

Chatbots are marketing tools no business can afford to ignore. Create a Messenger chatbot that pushes promotions to customers and operates seamlessly with Facebook by using Chattypeople<\/a>. With Chattypeople you can build a Facebook bot without any coding.<\/p>\n

YouTube<\/h3>\n

\"50<\/p>\n

Recent years have seen a big surge in demand for video content. If your business is not yet live and active on YouTube<\/a>, it\u2019s time to get some video marketing content on this hugely popular video sharing site.<\/p>\n

Siteliner<\/h3>\n

\"50<\/p>\n

Find duplicate content, broken links and more to improve the content on your site and your marketing channels with Siteliner<\/a>.<\/p>\n

Help a Reporter Out<\/h3>\n

\"50<\/p>\n

Even if you\u2019re not a journalist you can use Help a Reporter Out<\/a> to garner greater publicity and advertising. Get yourself quoted in magazines, newspapers and websites, to pull in some valuable publicity.<\/p>\n

Buffer<\/h3>\n

\"50<\/p>\n

Social media should play a role in your marketing efforts. Streamline social posting tasks by taking advantage of Buffer<\/a>. This social media management tool helps small businesses increase followers and build their brand.<\/p>\n

Facebook Audience Insights<\/h3>\n

\"50<\/p>\n

Facebook Audience Insights<\/a> is a great free marketing tool which businesses can use to view specific demographic information about their audience.<\/p>\n

Hotjar<\/h3>\n

\"50<\/p>\n

Knowing how well your website is performing is an essential part of modern marketing. Hotjar<\/a> allows you to evaluate the performance of your website and what is needed to improve it.<\/p>\n

Hemingway App<\/h3>\n

\"50<\/p>\n

The Hemingway App<\/a> is geared towards cleaning up content. It analyses your content and delivers simplified, color-coded alerts when you use complex and lengthy sentences, a passive voice and unnecessary adverbs.<\/p>\n

Pablo by Buffer<\/h3>\n

\"50<\/p>\n

Pablo by Buffer<\/a> is aimed at increasing users\u2019 social media engagement by creating beautiful images designed to \u2018make posts pop!\u2019<\/p>\n

Screaming Frog<\/h3>\n

\"50<\/p>\n

Screaming Frog<\/a> is a website crawler, which allows business to crawl URLs and gather online elements designed to evaluate SEO. Users can download Screaming Frog for free.<\/p>\n

Scraper<\/h3>\n

\"50<\/p>\n

Don\u2019t waste valuable marketing time collecting contact information the long way. Use Scraper<\/a> to extract content such as contact details from the internet and export it into an Excel spreadsheet.<\/p>\n

Followerwonk<\/h3>\n

\"50<\/p>\n

Dig deeper into your business\u2019s Twitter analytics, explore your social channels with greater depth and grow your social graph with the help of Followerwonk<\/a>.<\/p>\n

SurveyMonkey<\/h3>\n

\"50<\/p>\n

SurveyMonkey<\/a> is hailed as being one of the most popular free marketing tools available. Though again there are paid services. By collecting vital consumer data and information via SurveyMonkey, you\u2019ll have greater knowledge about what\u2019s working and what\u2019s not working in your marketing efforts.<\/p>\n

Hello Bar<\/h3>\n

\"50<\/p>\n

Hello Bar<\/a> creates banners designed to draw attention to a business\u2019s principle products and services, which will help them covert visitors to their website into customers.<\/p>\n

Shopify Logo Maker<\/h3>\n

\"50<\/p>\n

Don\u2019t have your business\u2019s logo yet? Use the Shopify Logo Maker<\/a> to create this vital marketing feature and design an eye-catching logo for your small business even if you don\u2019t have any design skills.<\/p>\n

CoSchedule<\/h3>\n

\"50<\/p>\n

Write headlines that will help drive traffic, shares and search results to your website and online content with CoSchedule<\/a>.<\/p>\n

Post Creator<\/h3>\n

\"50<\/p>\n

A free basic plan is available of Post Creator<\/a>, which helps users created branded social media posts with ease. You can use Post Creator from any device and to multiple social networks.<\/p>\n

Feedly<\/h3>\n

\"50<\/p>\n

Feedly<\/a> is a marketing tool that provides businesses with the content they\u2019ll need to accelerate marketing, research and sales. With Feedly\u2019s \u2018voice of the crowd\u2019 feature, you can see which posts are most popular.<\/p>\n

Optimize Book<\/h3>\n

\"50<\/p>\n

Use Optimize Book<\/a> to create quality editorial calendars that include information related to targeted audiences, topics, days to schedule, keywords, tags, and which networks to use.<\/p>\n

Majestic<\/h3>\n

\"50<\/p>\n

Majestic<\/a> proudly asserts it is the \u201cPlanet\u2019s largest Link Index database\u201d. Take advantage of Majestic by receiving valuable in-depth back-link data.<\/p>\n

Google Keyword Planner<\/h3>\n

\"50<\/p>\n

If you want to improve your online presence and digital reach, it\u2019s essential you get your keywords right. The Google Keyword Planner<\/a> allows you to plan Search Network campaigns with greater proficiency.<\/p>\n

Google Alerts<\/h3>\n

\"50<\/p>\n

It may have been around for a while, but Google Alerts<\/a> is still a fabulous free marketing tool that enables businesses to review mentions of their brand name. You can also receive notification of competitor and sector name mentions by simply entering keywords into the system.<\/p>\n

Hootsuite<\/h3>\n

\"50<\/p>\n

Schedule social posts in advance from one easy-to-use user dashboard with Hootsuite<\/a>. The free plan is perfect for those wanting to start managing multiple social networks and reach out to their audience from one place.<\/p>\n

Optimizely<\/h3>\n

\"50<\/p>\n

Businesses can try Optimizely<\/a> for free to experiment on everything, from algorithms to design and layout, to optimize their website and online marketing efforts.<\/p>\n

Sniply<\/h3>\n

\"50<\/p>\n

No piece of marketing content should be published without a call-to-action, to encourage readers to take further action. Sniply<\/a> is a free marketing tool that adds your call-to-action to any web page, meaning you can engage with followers through every shareable link.<\/p>\n

Headline Analyzer<\/h3>\n

\"50<\/p>\n

The Headline Analyzer<\/a> is a free marketing tool allowing businesses to determine how much emotional marketing value there will be in a headline.<\/p>\n

SumoMe<\/h3>\n

\"50<\/p>\n

Generate more effective button shares, trace web traffic through heat maps and attract more customers to your mailing list with SumoMe<\/a> and its suite of effective marketing tools.<\/p>\n

Canva<\/h3>\n

\"50<\/p>\n

Making content stand out and get noticed is an essential part of digital market and one that can be achieved with Canva<\/a>. This free graphic design tool allows businesses to create stunning visual content designed to get them noticed.<\/p>\n

PromoRepublic<\/h3>\n

\"50<\/p>\n

With a library of more than 100,000 post visuals and templates, PromoRepublic<\/a> allows users to create stunning visuals to post on social media platforms. PromoRepublic is a free-to-try social media posting tool for businesses.<\/p>\n

Due<\/h3>\n

\"50<\/p>\n

Due<\/a> allows small businesses to track how much time they are spending on a marketing project, for free! With knowledge of marketing time constraints, you\u2019ll be able to make informed decisions and budget efficiently for your business\u2019s marketing tasks.<\/p>\n

Edit Flow<\/h3>\n

\"50<\/p>\n

Edit Flow<\/a> is a WordPress plugin which provides businesses with a calendar, custom statuses, editorial comments, and more, to make it easier for teams to collaborate within WordPress.<\/p>\n

Evernote<\/h3>\n

\"50<\/p>\n

Capture, organize and share notes related to your business\u2019s marketing strategies with employees, suppliers and clients using Evernote<\/a>. Users can create a free account and start organizing their business with greater efficiency.<\/p>\n

Layout<\/h3>\n

\"50<\/p>\n

Layout<\/a> is a free Instagram app that allows users to multiple photos into one single image. The app is designed to help users create more inspiring visual content.<\/p>\n

PicMonkey<\/h3>\n

\"50<\/p>\n

From graphic design to collage making, photo editing to touching up images, PicMonkey<\/a> help brings a business\u2019s marketing campaigns to life.<\/p>\n

MailChimp<\/h3>\n

\"50<\/p>\n

MailChimp<\/a> is an invaluable free marketing tool to create effective and efficient email marketing campaigns. Businesses can develop their marketing strategy by connecting emails campaigns directly to their website with MailChimp.<\/p>\n

Ubersuggest<\/h3>\n

\"50<\/p>\n

Ubersuggest<\/a> is a keyword research tool that helps businesses compile, find and refine the most relevant keywords for their brands.<\/p>\n

Boomarang<\/h3>\n

Businesses can create captivating mini videos that loop back and forth and share them on Instagram with the free Boomerang app<\/a>.<\/p>\n

Recite This<\/h3>\n

\"50<\/p>\n

Recite<\/a> is an easy to use marketing tool which businesses can use to create quote images in no time at all. Simply type in a quote then select one of the quote images that the site generates.<\/p>\n

Answer the Public<\/h3>\n

\"50<\/p>\n

Answer the Public<\/a> is an effective free marketing tool that allows businesses to determine questions and topics surrounding their primary keywords. With such knowledge onboard, businesses are in a better position to craft their content so they rank higher and convert a greater number of visitors.<\/p>\n

WeVideo<\/h3>\n

\"50<\/p>\n

Create and share memorable and inspiring videos with WeVideo.<\/a> Impress, engage and give your business a boost by making professional and quality videos with WeVideo.<\/p>\n

Tweetdeck<\/h3>\n

\"50<\/p>\n

Tweetdeck<\/a> is a social media dashboard management app that allows business to view relevant tweets and social media content more quickly.<\/p>\n

WordPress<\/h3>\n

\"50<\/p>\n

If you\u2019ve not yet got a business website, you could seriously be missing out on customers. Create a free website with WordPress<\/a> and put your business on view to a worldwide audience.<\/p>\n

Windows Movie Maker<\/h3>\n

\"50<\/p>\n

This free video editor is included as a feature of the Windows Essential package<\/a>. Professionals can use the app to create more compelling video content.<\/p>\n

Ad Parlour<\/h3>\n

\"50<\/p>\n

Create free ad mockups to go on the likes of Facebook, Twitter, Pinterest and Instagram with the Ad Parlour<\/a>. This useful marketing tool means you can see what your ads will look like prior to putting time, money and effort into creating campaigns.<\/p>\n

Uprank<\/h3>\n

Uprank<\/a> is an effective tool to help entrepreneurs and marketers analyze their website and build an effective marketing strategy built on the evaluation of the site.<\/p>\n

CrowdRiff<\/h3>\n

\"50<\/p>\n

CrowdRiff<\/a> is a visual marketing platform that is specifically designed for the travel industry. Travel professionals can use Crowdriff to generate stunning visual marketing campaigns.<\/p>\n

Mawai<\/h3>\n

\"50<\/p>\n

The long-established saying that an image speaks a thousand words still bears some truth today. Accompanying content with visual imagery will enhance the text, making it more clickable and shareable. Mawai<\/a> users can choose video clip they want and download it to use for commercial use. They must, however, must credit the video producer.<\/p>\n

New Old Stock<\/h3>\n

\"50<\/p>\n

If you\u2019re looking for inspiring and copyright free images to enhance the content of your marketing campaigns, head to New Old Stock<\/a> and add some vintage spice into your visual content.<\/p>\n

Have we missed any of your favorites? If you\u2019ve got any free marketing tools for small businesses to add to the list, please let us know!<\/p>\n

 <\/p>\n

By: Gabrielle Pickard-Whitehead, June 29, 2017
\nArticle courtesy: smallbiztrends.com
\nImages courtesy: smallbiztrends.com<\/p>\n

Tools<\/a> Photo via Shutterstock<\/em><\/small><\/p>\n","protected":false},"excerpt":{"rendered":"

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Free Marketing Tools Portent Portent is a handy free marketing tool…Click to read more ><\/span><\/a><\/p>\n","protected":false},"author":9,"featured_media":2738,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8],"tags":[382,145],"class_list":["post-2737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","tag-free-marketing-tools","tag-small-business","content-print"],"yoast_head":"\n50 Free Marketing Tools Any Small Business Can Use - webcentsmagazine.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webcentsmagazine.com\/?p=2737\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"50 Free Marketing Tools Any Small Business Can Use - webcentsmagazine.com\" \/>\n<meta property=\"og:description\" content=\"You\u2019re a small business. 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