Retail industries rely more heavily on mobile than others, but every brand must have solid mobile capabilities if they want to attract and retain customers.<\/p>\n
According to Smart Insights, mobile usage makes up 71% of all digital minutes in the U.S., and outweighs PC usage in other countries.<\/p>\n
Across the globe, mobile devices dominate total minutes spent online, passing 91% in Indonesia.<\/p>\n
% mobile share of total digital minutes<\/strong><\/p>\n <\/p>\n And mobile usage outweighs PC usage in three out of four day-parts, most importantly the \u201cprime\u201d day-part, defined as 8pm-12am.<\/p>\n <\/p>\n So you can see that if you\u2019re not working a strong mobile strategy, you could be missing out on a whole lot of potential customers.<\/p>\n What do you need in your mobile strategy? Today, you have to do\u00a0more than just optimize your website for mobile visitors. You\u2019ve also got to employ mobile-friendly ads, possibly offer a mobile app, and most importantly, create a seamless customer experience no matter what device those customers are on, whatever their location in the customer journey.<\/p>\n Remember, your mobile strategy is not simply an extension of your overall digital strategy. It needs to have something unique, some element that caters specifically to mobile visitors. Think about the company apps you like the best. They\u2019re not just a mobile version of the company website \u2013 that would be pretty boring, right?<\/p>\n Yes, the powers that be have lamented the imminent death of email marketing many times now. But every time it turns out to be a false alarm.<\/p>\n Email marketing is still alive and well, not to mention necessary. It\u2019s actually one of the most effective ways to drive traffic to your site, with incredibly high ROI. According to 2015 research, for every $1 spent, the average return is $44.25.<\/p>\n So how do you create an amazing email marketing strategy, one that earns you more customers rather than turning them off of your brand?<\/p>\n Here are a few pointers.<\/p>\n Email regularly, but not more than 3 times per week and not less than 1 time per month.<\/strong><\/p>\n Generally, twice a week is about right. However, some customers may actually want 3 emails a week, especially if your industry is a fast-moving one where knowing something first gives them an edge. That could be anything from when your exclusive clothing line is going on sale, or when they can get on a waiting list for a limited-edition spice blend.<\/p>\n Segment your audience.<\/strong><\/p>\n Just like ultra-targeting with paid social ads, segmenting your email list allows you to better target people based on interest and activity.<\/p>\n For example, let\u2019s take the above rule of emailing no more than 3 times per week. While your baseline might be sending 2 emails per week, there may be some customers \u2013 more frequent buyers, or people who click through your emails more frequently than others \u2013 who would be good candidates for 3 emails a week.<\/p>\n Those who shop less frequently may only want 2 emails a month, or even 1.<\/p>\n By segmenting this way, you lower the risk of losing customers because they think you\u2019re emailing them too much.<\/p>\n![\"\"](\"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2017\/05\/countires.png\")
<\/h6>\nSource: Smart Insights<\/h6>\n
![\"\"](\"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2017\/05\/smart_graph2.png\")
<\/p>\nSource: Smart Insights<\/h6>\n
2. Email Marketing<\/span><\/h2>\n