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- Site speed: slow websites that load 3 second or more account for 57% cart abandonment<\/li>\n
- 80% of shoppers that abandon their carts never come return<\/li>\n<\/ul>\n
Ecommerce Design, Images and Video<\/span><\/strong><\/p>\n
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- 92.6% of shoppers attribute site design as a top influential factor affecting a purchase decision<\/li>\n
- Shoppers take about 90 seconds to make a quick initial judgement as to whether to make a purchase or not<\/li>\n
- Alternative product views increase sales by as much as 58%
\n25% of returns made by shoppers were attributed to inaccurate product images<\/li>\n - 31% of shoppers claimed that they were influenced to purchase a product after viewing a video<\/li>\n
- 1 in 2 customers have more confidence in a product after watching an online video<\/li>\n<\/ul>\n
Product Reviews<\/strong><\/span><\/p>\n
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- 79% of shoppers trust reviews that they read as much as a personal recommendation<\/li>\n
- 67% of shoppers read 6 reviews or less before they feel free to trust a business enough to make a purchase<\/li>\n<\/ul>\n
Checkout Abandonment Stats<\/strong><\/span><\/p>\n
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- 67.4% is the average checkout abandonment rate<\/li>\n
- 41% of all abandoned baskets attribute abandoning their orders to hidden charges at checkout. Whilst 29% of of basket abandoners attributed leaving to having to register before buying<\/li>\n
- ASOS halved checkout abandonment rate by adding a guest checkout option
\nMen are more likely to abandon their cart!<\/li>\n<\/ul>\nNewsletters<\/span><\/strong><\/p>\n
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