{"id":2542,"date":"2020-06-16T16:53:37","date_gmt":"2020-06-16T23:53:37","guid":{"rendered":"http:\/\/webcentsmagazine.com\/?p=2542"},"modified":"2022-03-10T13:36:57","modified_gmt":"2022-03-10T21:36:57","slug":"instagram-beefs-up-ads-with-app-install-and-buy-buttons-interest-targeting-api","status":"publish","type":"post","link":"https:\/\/webcentsmagazine.com\/?p=2542","title":{"rendered":"Instagram Beefs Up Ads With App Install And Buy Buttons, Interest Targeting, API"},"content":{"rendered":"&nbsp;\n\nInstagram is ready to make some serious money. After a year and half of format experiments and basic targeting, Instagram is giving advertisers much more powerful tools. Those include \u201cShop Now\u201d, \u201cInstall Now\u201d, and \u201cSign up\u201d buttons, interest and demographic targeting, and an API for efficiently managing huge campaigns.\n\nSince their launch in October 2013, Instagram\u2019s ads were best for big brands who just wanted you to remember them. Now they\u2019ll work much better for direc<div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\"><a href=\"https:\/\/webcentsmagazine.com\/?page_id=1968\" style=\"text-decoration:underline; color:#e92a29; font-weight:bold;\">Subscribe or log in<\/a> to read the rest of this article. Subscription includes access to the website and <strong> all articles<\/strong>.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>&nbsp; Instagram is ready to make some serious money. After a year and half of format experiments and basic targeting, Instagram is giving advertisers much more powerful tools. Those include \u201cShop Now\u201d, \u201cInstall Now\u201d, and \u201cSign up\u201d buttons, interest and demographic targeting, and an API for efficiently managing huge campaigns. Since their launch in October<a href=\"https:\/\/webcentsmagazine.com\/?p=2542\" title=\"Read more\" ><span style=\"color:#c92e2e;\">&#8230;Click to read more ><\/span><\/a><\/p>\n","protected":false},"author":9,"featured_media":2543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17,397],"tags":[],"class_list":["post-2542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apps","category-social-commerce","content-print"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Instagram Beefs Up Ads With App Install And Buy Buttons, Interest Targeting, API - webcentsmagazine.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webcentsmagazine.com\/?p=2542\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram Beefs Up Ads With App Install And Buy Buttons, Interest Targeting, API - webcentsmagazine.com\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Instagram is ready to make some serious money. After a year and half of format experiments and basic targeting, Instagram is giving advertisers much more powerful tools. Those include \u201cShop Now\u201d, \u201cInstall Now\u201d, and \u201cSign up\u201d buttons, interest and demographic targeting, and an API for efficiently managing huge campaigns. 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