{"id":2431,"date":"2015-05-20T10:30:27","date_gmt":"2015-05-20T17:30:27","guid":{"rendered":"http:\/\/webcentsmagazine.com\/?p=2431"},"modified":"2017-04-27T10:55:19","modified_gmt":"2017-04-27T17:55:19","slug":"cross-merchandising","status":"publish","type":"post","link":"https:\/\/webcentsmagazine.com\/?p=2431","title":{"rendered":"Cross-Merchandising"},"content":{"rendered":"cross-mer\u2022chan\u2022dis\u2022ing \r\n[kraws mur-chuhn-dahy-zing]\r\nthe practice of marketing, or displaying products from different categories (or store departments) together, \u2022,n order to generate additional revenue, known sometimes as add-on sales\r\n\r\nYou are probably familiar with cross-merchandising in your physical store. You create beautiful displays, draping your quilts over an old dresser near the fabric collection. You put your patterns, books, notions, tools, and kits next to the sample to m<div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\"><a href=\"https:\/\/webcentsmagazine.com\/?page_id=1968\" style=\"text-decoration:underline; color:#e92a29; font-weight:bold;\">Subscribe or log in<\/a> to read the rest of this article. Subscription includes access to the website and <strong> all articles<\/strong>.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>cross-mer\u2022chan\u2022dis\u2022ing [kraws mur-chuhn-dahy-zing] the practice of marketing, or displaying products from different categories (or store departments) together, \u2022,n order to generate additional revenue, known sometimes as add-on sales You are probably familiar with cross-merchandising in your physical store. You create beautiful displays, draping your quilts over an old dresser near the fabric collection. You put<a href=\"https:\/\/webcentsmagazine.com\/?p=2431\" title=\"Read more\" ><span style=\"color:#c92e2e;\">&#8230;Click to read more ><\/span><\/a><\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8],"tags":[314,315,323,320,316,317,91,318,322,319,321,180],"class_list":["post-2431","post","type-post","status-publish","format-standard","hentry","category-online-marketing","tag-cross-merchandising","tag-cross-merchandising-online","tag-fabric-essentials","tag-fat-quarter-shop","tag-kit-it","tag-link-it","tag-marsha-doyenne","tag-photograph-it","tag-quilt-sampler-magazine","tag-related-products-category","tag-suppose-quilt-boutique","tag-webcents-magazine","content-print"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cross-Merchandising - webcentsmagazine.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webcentsmagazine.com\/?p=2431\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cross-Merchandising - webcentsmagazine.com\" \/>\n<meta property=\"og:description\" content=\"cross-mer\u2022chan\u2022dis\u2022ing [kraws mur-chuhn-dahy-zing] the practice of marketing, or displaying products from different categories (or store departments) together, \u2022,n order to generate additional revenue, known sometimes as add-on sales You are probably familiar with cross-merchandising in your physical store. You create beautiful displays, draping your quilts over an old dresser near the fabric collection. You put...Click to read more &gt;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webcentsmagazine.com\/?p=2431\" \/>\n<meta property=\"og:site_name\" content=\"webcentsmagazine.com\" \/>\n<meta property=\"article:published_time\" content=\"2015-05-20T17:30:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-04-27T17:55:19+00:00\" \/>\n<meta name=\"author\" content=\"Marsha Doyenne\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marsha Doyenne\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/webcentsmagazine.com\/?p=2431\",\"url\":\"https:\/\/webcentsmagazine.com\/?p=2431\",\"name\":\"Cross-Merchandising - webcentsmagazine.com\",\"isPartOf\":{\"@id\":\"https:\/\/webcentsmagazine.com\/#website\"},\"datePublished\":\"2015-05-20T17:30:27+00:00\",\"dateModified\":\"2017-04-27T17:55:19+00:00\",\"author\":{\"@id\":\"https:\/\/webcentsmagazine.com\/#\/schema\/person\/4f70f271f2699d2c4a72f6e9b3c8a61c\"},\"breadcrumb\":{\"@id\":\"https:\/\/webcentsmagazine.com\/?p=2431#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/webcentsmagazine.com\/?p=2431\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/webcentsmagazine.com\/?p=2431#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/webcentsmagazine.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cross-Merchandising\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/webcentsmagazine.com\/#website\",\"url\":\"https:\/\/webcentsmagazine.com\/\",\"name\":\"webcentsmagazine.com\",\"description\":\"Retailers: We\u2019re here to help you navigate the changing landscape of the internet to broaden your reach and grow your business.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/webcentsmagazine.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/webcentsmagazine.com\/#\/schema\/person\/4f70f271f2699d2c4a72f6e9b3c8a61c\",\"name\":\"Marsha Doyenne\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/webcentsmagazine.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/116f9c09bc22953445815454dc13bc689f00aa2573490d08afb927d0072110e0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/116f9c09bc22953445815454dc13bc689f00aa2573490d08afb927d0072110e0?s=96&d=mm&r=g\",\"caption\":\"Marsha Doyenne\"},\"description\":\"Marsha Doyenne is a quilt designer and owner of Fabric Essentials in Concordia, KS (FabricEssentials.com). She enjoys applying her background in software marketing, systems, and processes to solve challenges in the quilting and sewing industry.\",\"sameAs\":[\"http:\/\/FabricEssentials.com\"],\"url\":\"https:\/\/webcentsmagazine.com\/?author=21\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cross-Merchandising - webcentsmagazine.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/webcentsmagazine.com\/?p=2431","og_locale":"en_US","og_type":"article","og_title":"Cross-Merchandising - webcentsmagazine.com","og_description":"cross-mer\u2022chan\u2022dis\u2022ing [kraws mur-chuhn-dahy-zing] the practice of marketing, or displaying products from different categories (or store departments) together, \u2022,n order to generate additional revenue, known sometimes as add-on sales You are probably familiar with cross-merchandising in your physical store. You create beautiful displays, draping your quilts over an old dresser near the fabric collection. You put...Click to read more >","og_url":"https:\/\/webcentsmagazine.com\/?p=2431","og_site_name":"webcentsmagazine.com","article_published_time":"2015-05-20T17:30:27+00:00","article_modified_time":"2017-04-27T17:55:19+00:00","author":"Marsha Doyenne","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Marsha Doyenne","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/webcentsmagazine.com\/?p=2431","url":"https:\/\/webcentsmagazine.com\/?p=2431","name":"Cross-Merchandising - webcentsmagazine.com","isPartOf":{"@id":"https:\/\/webcentsmagazine.com\/#website"},"datePublished":"2015-05-20T17:30:27+00:00","dateModified":"2017-04-27T17:55:19+00:00","author":{"@id":"https:\/\/webcentsmagazine.com\/#\/schema\/person\/4f70f271f2699d2c4a72f6e9b3c8a61c"},"breadcrumb":{"@id":"https:\/\/webcentsmagazine.com\/?p=2431#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/webcentsmagazine.com\/?p=2431"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/webcentsmagazine.com\/?p=2431#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/webcentsmagazine.com\/"},{"@type":"ListItem","position":2,"name":"Cross-Merchandising"}]},{"@type":"WebSite","@id":"https:\/\/webcentsmagazine.com\/#website","url":"https:\/\/webcentsmagazine.com\/","name":"webcentsmagazine.com","description":"Retailers: We\u2019re here to help you navigate the changing landscape of the internet to broaden your reach and grow your business.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/webcentsmagazine.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/webcentsmagazine.com\/#\/schema\/person\/4f70f271f2699d2c4a72f6e9b3c8a61c","name":"Marsha Doyenne","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/webcentsmagazine.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/116f9c09bc22953445815454dc13bc689f00aa2573490d08afb927d0072110e0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/116f9c09bc22953445815454dc13bc689f00aa2573490d08afb927d0072110e0?s=96&d=mm&r=g","caption":"Marsha Doyenne"},"description":"Marsha Doyenne is a quilt designer and owner of Fabric Essentials in Concordia, KS (FabricEssentials.com). She enjoys applying her background in software marketing, systems, and processes to solve challenges in the quilting and sewing industry.","sameAs":["http:\/\/FabricEssentials.com"],"url":"https:\/\/webcentsmagazine.com\/?author=21"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/2431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2431"}],"version-history":[{"count":4,"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/2431\/revisions"}],"predecessor-version":[{"id":2536,"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/2431\/revisions\/2536"}],"wp:attachment":[{"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}