{"id":2418,"date":"2015-05-19T15:03:15","date_gmt":"2015-05-19T22:03:15","guid":{"rendered":"http:\/\/webcentsmagazine.com\/?p=2418"},"modified":"2017-04-27T10:58:29","modified_gmt":"2017-04-27T17:58:29","slug":"social-merchandising","status":"publish","type":"post","link":"https:\/\/webcentsmagazine.com\/?p=2418","title":{"rendered":"Social Merchandising"},"content":{"rendered":"so\u2022cial mer,chan\u2022dis\u2022ing \r\n\\so-shl\\ mur-chuhn-dahy-zing\r\n\r\nWhereas marketing is focused more on brand image, customer engagement, and promotions, merchandising is focused more directly trying to convert browsers into buyers. This includes deciding what customers want, often by asking the social network, and deciding how to position products to the social network.\r\n\r\n&nbsp;\r\nMerchandising Isn't Enough\r\nJust when you think you are starting to understand basic on line merchandising and market<div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\"><a href=\"https:\/\/webcentsmagazine.com\/?page_id=1968\" style=\"text-decoration:underline; color:#e92a29; font-weight:bold;\">Subscribe or log in<\/a> to read the rest of this article. Subscription includes access to the website and <strong> all articles<\/strong>.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>so\u2022cial mer,chan\u2022dis\u2022ing \\so-shl\\ mur-chuhn-dahy-zing Whereas marketing is focused more on brand image, customer engagement, and promotions, merchandising is focused more directly trying to convert browsers into buyers. This includes deciding what customers want, often by asking the social network, and deciding how to position products to the social network. &nbsp; Merchandising Isn&#8217;t Enough Just when<a href=\"https:\/\/webcentsmagazine.com\/?p=2418\" title=\"Read more\" ><span style=\"color:#c92e2e;\">&#8230;Click to read more ><\/span><\/a><\/p>\n","protected":false},"author":21,"featured_media":2512,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11],"tags":[310,312,309,307,311,282,308,313,306,180],"class_list":["post-2418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-add-polls-and-surveys-to-website-and-newsletter","tag-create-online-gallery","tag-customer-testimonials","tag-customer-driven-merchandising","tag-feature-customer-projects","tag-marsha-doyenne-fabricessentials-com","tag-power-of-facebook","tag-social-media-strategy","tag-social-merchandising","tag-webcents-magazine","content-print"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Merchandising - webcentsmagazine.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webcentsmagazine.com\/?p=2418\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Merchandising - webcentsmagazine.com\" \/>\n<meta property=\"og:description\" content=\"so\u2022cial mer,chan\u2022dis\u2022ing so-shl mur-chuhn-dahy-zing Whereas marketing is focused more on brand image, customer engagement, and promotions, merchandising is focused more directly trying to convert browsers into buyers. 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