{"id":2394,"date":"2015-05-19T11:59:13","date_gmt":"2015-05-19T18:59:13","guid":{"rendered":"http:\/\/webcentsmagazine.com\/?p=2394"},"modified":"2017-04-27T11:32:52","modified_gmt":"2017-04-27T18:32:52","slug":"understanding-search-algorithms-and-how-they-impact-your-website","status":"publish","type":"post","link":"https:\/\/webcentsmagazine.com\/?p=2394","title":{"rendered":"Understanding Search Algorithms and How They Impact Your Website"},"content":{"rendered":"In SEO we often refer to a search engine's algorithm. But, what is an algorithm and how does it impact your website? By definition, it is a step-by-step procedure to determine a calculation. It\u2019s a formula. Search engines use a formula to rank websites based, in part, on particular keywords or phrases. Search engines have the difficult job of determining relevance and quality, as well as genuine vs. formulaic pages. We all assume when we type in a search that the most relevant websites will co<div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\"><a href=\"https:\/\/webcentsmagazine.com\/?page_id=1968\" style=\"text-decoration:underline; color:#e92a29; font-weight:bold;\">Subscribe or log in<\/a> to read the rest of this article. Subscription includes access to the website and <strong> all articles<\/strong>.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>In SEO we often refer to a search engine&#8217;s algorithm. But, what is an algorithm and how does it impact your website? By definition, it is a step-by-step procedure to determine a calculation. It\u2019s a formula. Search engines use a formula to rank websites based, in part, on particular keywords or phrases. Search engines have<a href=\"https:\/\/webcentsmagazine.com\/?p=2394\" title=\"Read more\" ><span style=\"color:#c92e2e;\">&#8230;Click to read more ><\/span><\/a><\/p>\n","protected":false},"author":28,"featured_media":2515,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10],"tags":[297,301,61,302,300,298,299,259,171,296,180],"class_list":["post-2394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-algorithms-impact-your-website","tag-google-panda","tag-google","tag-inbound-links","tag-key-words","tag-page-rank","tag-search-rank","tag-smartcreativebusiness-com","tag-tom-henell","tag-understand-search-algorithms","tag-webcents-magazine","content-print"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Understanding Search Algorithms and How They Impact Your Website - webcentsmagazine.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webcentsmagazine.com\/?p=2394\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Understanding Search Algorithms and How They Impact Your Website - webcentsmagazine.com\" \/>\n<meta property=\"og:description\" content=\"In SEO we often refer to a search engine&#039;s algorithm. But, what is an algorithm and how does it impact your website? By definition, it is a step-by-step procedure to determine a calculation. It\u2019s a formula. Search engines use a formula to rank websites based, in part, on particular keywords or phrases. Search engines have...Click to read more &gt;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webcentsmagazine.com\/?p=2394\" \/>\n<meta property=\"og:site_name\" content=\"webcentsmagazine.com\" \/>\n<meta property=\"article:published_time\" content=\"2015-05-19T18:59:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-04-27T18:32:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2015\/05\/algorithms.png\" \/>\n\t<meta property=\"og:image:width\" content=\"520\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tom Henell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Henell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/webcentsmagazine.com\/?p=2394\",\"url\":\"https:\/\/webcentsmagazine.com\/?p=2394\",\"name\":\"Understanding Search Algorithms and How They Impact Your Website - webcentsmagazine.com\",\"isPartOf\":{\"@id\":\"https:\/\/webcentsmagazine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/webcentsmagazine.com\/?p=2394#primaryimage\"},\"image\":{\"@id\":\"https:\/\/webcentsmagazine.com\/?p=2394#primaryimage\"},\"thumbnailUrl\":\"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2015\/05\/algorithms.png\",\"datePublished\":\"2015-05-19T18:59:13+00:00\",\"dateModified\":\"2017-04-27T18:32:52+00:00\",\"author\":{\"@id\":\"https:\/\/webcentsmagazine.com\/#\/schema\/person\/edd424f69e7f68aac9e563c1685ca5bc\"},\"breadcrumb\":{\"@id\":\"https:\/\/webcentsmagazine.com\/?p=2394#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/webcentsmagazine.com\/?p=2394\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/webcentsmagazine.com\/?p=2394#primaryimage\",\"url\":\"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2015\/05\/algorithms.png\",\"contentUrl\":\"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2015\/05\/algorithms.png\",\"width\":520,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/webcentsmagazine.com\/?p=2394#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/webcentsmagazine.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Understanding Search Algorithms and How They Impact Your Website\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/webcentsmagazine.com\/#website\",\"url\":\"https:\/\/webcentsmagazine.com\/\",\"name\":\"webcentsmagazine.com\",\"description\":\"Retailers: We\u2019re here to help you navigate the changing landscape of the internet to broaden your reach and grow your business.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/webcentsmagazine.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/webcentsmagazine.com\/#\/schema\/person\/edd424f69e7f68aac9e563c1685ca5bc\",\"name\":\"Tom Henell\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/webcentsmagazine.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7a730c4dbe3c27d23a1dc7aeabde4c80562f27502a9922fd7fe8798c73f6ad07?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7a730c4dbe3c27d23a1dc7aeabde4c80562f27502a9922fd7fe8798c73f6ad07?s=96&d=mm&r=g\",\"caption\":\"Tom Henell\"},\"description\":\"Tom Henell is the Chief Operating Officer for North American Professional Liability Insurance Agency, LLC a national company that he actively grew from start-up to an Inc. 5000 company. In addition, Tom runs SmartCreativeBusiness.com with his wife Monica Lee-Henell.\",\"sameAs\":[\"http:\/\/SmartCreativeBusiness.com\"],\"url\":\"https:\/\/webcentsmagazine.com\/?author=28\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Understanding Search Algorithms and How They Impact Your Website - webcentsmagazine.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/webcentsmagazine.com\/?p=2394","og_locale":"en_US","og_type":"article","og_title":"Understanding Search Algorithms and How They Impact Your Website - webcentsmagazine.com","og_description":"In SEO we often refer to a search engine's algorithm. But, what is an algorithm and how does it impact your website? By definition, it is a step-by-step procedure to determine a calculation. It\u2019s a formula. Search engines use a formula to rank websites based, in part, on particular keywords or phrases. Search engines have...Click to read more >","og_url":"https:\/\/webcentsmagazine.com\/?p=2394","og_site_name":"webcentsmagazine.com","article_published_time":"2015-05-19T18:59:13+00:00","article_modified_time":"2017-04-27T18:32:52+00:00","og_image":[{"width":520,"height":300,"url":"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2015\/05\/algorithms.png","type":"image\/png"}],"author":"Tom Henell","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Tom Henell","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/webcentsmagazine.com\/?p=2394","url":"https:\/\/webcentsmagazine.com\/?p=2394","name":"Understanding Search Algorithms and How They Impact Your Website - webcentsmagazine.com","isPartOf":{"@id":"https:\/\/webcentsmagazine.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/webcentsmagazine.com\/?p=2394#primaryimage"},"image":{"@id":"https:\/\/webcentsmagazine.com\/?p=2394#primaryimage"},"thumbnailUrl":"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2015\/05\/algorithms.png","datePublished":"2015-05-19T18:59:13+00:00","dateModified":"2017-04-27T18:32:52+00:00","author":{"@id":"https:\/\/webcentsmagazine.com\/#\/schema\/person\/edd424f69e7f68aac9e563c1685ca5bc"},"breadcrumb":{"@id":"https:\/\/webcentsmagazine.com\/?p=2394#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/webcentsmagazine.com\/?p=2394"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/webcentsmagazine.com\/?p=2394#primaryimage","url":"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2015\/05\/algorithms.png","contentUrl":"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2015\/05\/algorithms.png","width":520,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/webcentsmagazine.com\/?p=2394#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/webcentsmagazine.com\/"},{"@type":"ListItem","position":2,"name":"Understanding Search Algorithms and How They Impact Your Website"}]},{"@type":"WebSite","@id":"https:\/\/webcentsmagazine.com\/#website","url":"https:\/\/webcentsmagazine.com\/","name":"webcentsmagazine.com","description":"Retailers: We\u2019re here to help you navigate the changing landscape of the internet to broaden your reach and grow your business.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/webcentsmagazine.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/webcentsmagazine.com\/#\/schema\/person\/edd424f69e7f68aac9e563c1685ca5bc","name":"Tom Henell","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/webcentsmagazine.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7a730c4dbe3c27d23a1dc7aeabde4c80562f27502a9922fd7fe8798c73f6ad07?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7a730c4dbe3c27d23a1dc7aeabde4c80562f27502a9922fd7fe8798c73f6ad07?s=96&d=mm&r=g","caption":"Tom Henell"},"description":"Tom Henell is the Chief Operating Officer for North American Professional Liability Insurance Agency, LLC a national company that he actively grew from start-up to an Inc. 5000 company. In addition, Tom runs SmartCreativeBusiness.com with his wife Monica Lee-Henell.","sameAs":["http:\/\/SmartCreativeBusiness.com"],"url":"https:\/\/webcentsmagazine.com\/?author=28"}]}},"jetpack_featured_media_url":"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2015\/05\/algorithms.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/2394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2394"}],"version-history":[{"count":4,"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/2394\/revisions"}],"predecessor-version":[{"id":2516,"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/2394\/revisions\/2516"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=\/wp\/v2\/media\/2515"}],"wp:attachment":[{"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}