{"id":2392,"date":"2015-05-19T11:42:08","date_gmt":"2015-05-19T18:42:08","guid":{"rendered":"http:\/\/webcentsmagazine.com\/?p=2392"},"modified":"2017-04-27T11:08:04","modified_gmt":"2017-04-27T18:08:04","slug":"achieving-more-accurate-color-with-white-balance","status":"publish","type":"post","link":"https:\/\/webcentsmagazine.com\/?p=2392","title":{"rendered":"Achieving More Accurate Color with White Balance"},"content":{"rendered":"It\u2019s a common problem: You neatly arrange a stack of gorgeous new fabrics on a clean white surface, set your camera\u2019s exposure and start shooting. As you peer through the viewfinder, you think how great the fabrics look and how the pictures are really going to show off the beautiful colors of the fabric on your store\u2019s web site. Then you transfer the photos to your computer and discover with dismay that the warm salmon color in the fabric looks neon pink, the warm beige looks gray, and the<div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\"><a href=\"https:\/\/webcentsmagazine.com\/?page_id=1968\" style=\"text-decoration:underline; color:#e92a29; font-weight:bold;\">Subscribe or log in<\/a> to read the rest of this article. Subscription includes access to the website and <strong> all articles<\/strong>.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>It\u2019s a common problem: You neatly arrange a stack of gorgeous new fabrics on a clean white surface, set your camera\u2019s exposure and start shooting. As you peer through the viewfinder, you think how great the fabrics look and how the pictures are really going to show off the beautiful colors of the fabric on<a href=\"https:\/\/webcentsmagazine.com\/?p=2392\" title=\"Read more\" ><span style=\"color:#c92e2e;\">&#8230;Click to read more ><\/span><\/a><\/p>\n","protected":false},"author":22,"featured_media":2533,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8,215],"tags":[221,218,222,94,219,220,223,180,217],"class_list":["post-2392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","category-web","tag-awb","tag-camera-presets","tag-custom-wb","tag-melissa-burt","tag-more-accurate-color-with-white-balance","tag-setting-a-custom-white-balance","tag-tungsten","tag-webcents-magazine","tag-white-balance","content-print"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Achieving More Accurate Color with White Balance - webcentsmagazine.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webcentsmagazine.com\/?p=2392\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Achieving More Accurate Color with White Balance - webcentsmagazine.com\" \/>\n<meta property=\"og:description\" content=\"It\u2019s a common problem: You neatly arrange a stack of gorgeous new fabrics on a clean white surface, set your camera\u2019s exposure and start shooting. 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