{"id":2389,"date":"2015-05-19T11:37:26","date_gmt":"2015-05-19T18:37:26","guid":{"rendered":"http:\/\/webcentsmagazine.com\/?p=2389"},"modified":"2017-04-27T11:33:20","modified_gmt":"2017-04-27T18:33:20","slug":"introduction-to-paid-search","status":"publish","type":"post","link":"https:\/\/webcentsmagazine.com\/?p=2389","title":{"rendered":"Introduction to Paid Search"},"content":{"rendered":"My previous articles have all discussed organic search optimization of your website. I thought we should start to explore the paid side of search. So, what is the difference between organic and paid search? Organic and paid search listings both appear on the same page of the search engine, and can originate from the same keywords. The differences are:\r\n\r\n \tWhere the search listings appear on the page\r\n \tHow the listing is generated.\r\n\r\nOrganic search is based on the natural rankings of a website<div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\"><a href=\"https:\/\/webcentsmagazine.com\/?page_id=1968\" style=\"text-decoration:underline; color:#e92a29; font-weight:bold;\">Subscribe or log in<\/a> to read the rest of this article. Subscription includes access to the website and <strong> all articles<\/strong>.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>My previous articles have all discussed organic search optimization of your website. I thought we should start to explore the paid side of search. So, what is the difference between organic and paid search? Organic and paid search listings both appear on the same page of the search engine, and can originate from the same<a href=\"https:\/\/webcentsmagazine.com\/?p=2389\" title=\"Read more\" ><span style=\"color:#c92e2e;\">&#8230;Click to read more ><\/span><\/a><\/p>\n","protected":false},"author":28,"featured_media":2527,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10],"tags":[227,229,228,225,226,171,180],"class_list":["post-2389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-bid-based-system","tag-call-to-action","tag-google-comadwords","tag-intro-to-paid-search","tag-organic-search","tag-tom-henell","tag-webcents-magazine","content-print"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Introduction to Paid Search - webcentsmagazine.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webcentsmagazine.com\/?p=2389\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introduction to Paid Search - webcentsmagazine.com\" \/>\n<meta property=\"og:description\" content=\"My previous articles have all discussed organic search optimization of your website. I thought we should start to explore the paid side of search. So, what is the difference between organic and paid search? 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