{"id":2382,"date":"2015-05-19T10:07:05","date_gmt":"2015-05-19T17:07:05","guid":{"rendered":"http:\/\/webcentsmagazine.com\/?p=2382"},"modified":"2017-04-27T11:31:33","modified_gmt":"2017-04-27T18:31:33","slug":"advertising-with-facebook-offers","status":"publish","type":"post","link":"https:\/\/webcentsmagazine.com\/?p=2382","title":{"rendered":"Advertising With Facebook Offers"},"content":{"rendered":"Facebook Offers, a new form of online advertising, may be the closest thing yet to a measurable, ROI-positive ad platform for small retailers. But will it remain that way?\r\nIf you\u2019re like most small business owners, you need to manage your advertising spending carefully. And if you\u2019re the owner of an online business, you are probably spending the majority of your ad budget where your customer are\u2014online. But how well does online advertising really work for you?\r\n\r\nBanner ads and blog spons<div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\"><a href=\"https:\/\/webcentsmagazine.com\/?page_id=1968\" style=\"text-decoration:underline; color:#e92a29; font-weight:bold;\">Subscribe or log in<\/a> to read the rest of this article. Subscription includes access to the website and <strong> all articles<\/strong>.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Facebook Offers, a new form of online advertising, may be the closest thing yet to a measurable, ROI-positive ad platform for small retailers. But will it remain that way? If you\u2019re like most small business owners, you need to manage your advertising spending carefully. And if you\u2019re the owner of an online business, you are<a href=\"https:\/\/webcentsmagazine.com\/?p=2382\" title=\"Read more\" ><span style=\"color:#c92e2e;\">&#8230;Click to read more ><\/span><\/a><\/p>\n","protected":false},"author":29,"featured_media":2524,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8,11],"tags":[245,239,243,240,241,244,242,180],"class_list":["post-2382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","category-social-media","tag-a-guide-to-strategic-planning","tag-facebook-offers","tag-liesl-co","tag-online-advertising","tag-roi-positive-ad-platform","tag-the-fabric-shop-networks-educational-series-workbook","tag-todd-gibson","tag-webcents-magazine","content-print"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Advertising With Facebook Offers - webcentsmagazine.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webcentsmagazine.com\/?p=2382\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advertising With Facebook Offers - webcentsmagazine.com\" \/>\n<meta property=\"og:description\" content=\"Facebook Offers, a new form of online advertising, may be the closest thing yet to a measurable, ROI-positive ad platform for small retailers. But will it remain that way? If you\u2019re like most small business owners, you need to manage your advertising spending carefully. And if you\u2019re the owner of an online business, you are...Click to read more &gt;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webcentsmagazine.com\/?p=2382\" \/>\n<meta property=\"og:site_name\" content=\"webcentsmagazine.com\" \/>\n<meta property=\"article:published_time\" content=\"2015-05-19T17:07:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-04-27T18:31:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2015\/05\/Advertising.png\" \/>\n\t<meta property=\"og:image:width\" content=\"520\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Todd Gibson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Todd Gibson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/webcentsmagazine.com\/?p=2382\",\"url\":\"https:\/\/webcentsmagazine.com\/?p=2382\",\"name\":\"Advertising With Facebook Offers - webcentsmagazine.com\",\"isPartOf\":{\"@id\":\"https:\/\/webcentsmagazine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/webcentsmagazine.com\/?p=2382#primaryimage\"},\"image\":{\"@id\":\"https:\/\/webcentsmagazine.com\/?p=2382#primaryimage\"},\"thumbnailUrl\":\"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2015\/05\/Advertising.png\",\"datePublished\":\"2015-05-19T17:07:05+00:00\",\"dateModified\":\"2017-04-27T18:31:33+00:00\",\"author\":{\"@id\":\"https:\/\/webcentsmagazine.com\/#\/schema\/person\/9e56f6e09304f560ef9542fffed61577\"},\"breadcrumb\":{\"@id\":\"https:\/\/webcentsmagazine.com\/?p=2382#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/webcentsmagazine.com\/?p=2382\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/webcentsmagazine.com\/?p=2382#primaryimage\",\"url\":\"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2015\/05\/Advertising.png\",\"contentUrl\":\"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2015\/05\/Advertising.png\",\"width\":520,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/webcentsmagazine.com\/?p=2382#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/webcentsmagazine.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Advertising With Facebook Offers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/webcentsmagazine.com\/#website\",\"url\":\"https:\/\/webcentsmagazine.com\/\",\"name\":\"webcentsmagazine.com\",\"description\":\"Retailers: We\u2019re here to help you navigate the changing landscape of the internet to broaden your reach and grow your business.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/webcentsmagazine.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/webcentsmagazine.com\/#\/schema\/person\/9e56f6e09304f560ef9542fffed61577\",\"name\":\"Todd Gibson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/webcentsmagazine.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8d98fd51f03ccbfeccb9fd8d4a229d25f2333674300b0e30aa0f428cf883d4f9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8d98fd51f03ccbfeccb9fd8d4a229d25f2333674300b0e30aa0f428cf883d4f9?s=96&d=mm&r=g\",\"caption\":\"Todd Gibson\"},\"description\":\"Todd Gibson is managing partner of Liesl + Co., creators of the Oliver + S and Straight Stitch Society brands of sewing patterns. He is also the author of The Fabric Shop Network\u2019s Educational Series Workbook: A Guide to Strategic Planning.\",\"url\":\"https:\/\/webcentsmagazine.com\/?author=29\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Advertising With Facebook Offers - webcentsmagazine.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/webcentsmagazine.com\/?p=2382","og_locale":"en_US","og_type":"article","og_title":"Advertising With Facebook Offers - webcentsmagazine.com","og_description":"Facebook Offers, a new form of online advertising, may be the closest thing yet to a measurable, ROI-positive ad platform for small retailers. But will it remain that way? If you\u2019re like most small business owners, you need to manage your advertising spending carefully. And if you\u2019re the owner of an online business, you are...Click to read more >","og_url":"https:\/\/webcentsmagazine.com\/?p=2382","og_site_name":"webcentsmagazine.com","article_published_time":"2015-05-19T17:07:05+00:00","article_modified_time":"2017-04-27T18:31:33+00:00","og_image":[{"width":520,"height":300,"url":"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2015\/05\/Advertising.png","type":"image\/png"}],"author":"Todd Gibson","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Todd Gibson","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/webcentsmagazine.com\/?p=2382","url":"https:\/\/webcentsmagazine.com\/?p=2382","name":"Advertising With Facebook Offers - webcentsmagazine.com","isPartOf":{"@id":"https:\/\/webcentsmagazine.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/webcentsmagazine.com\/?p=2382#primaryimage"},"image":{"@id":"https:\/\/webcentsmagazine.com\/?p=2382#primaryimage"},"thumbnailUrl":"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2015\/05\/Advertising.png","datePublished":"2015-05-19T17:07:05+00:00","dateModified":"2017-04-27T18:31:33+00:00","author":{"@id":"https:\/\/webcentsmagazine.com\/#\/schema\/person\/9e56f6e09304f560ef9542fffed61577"},"breadcrumb":{"@id":"https:\/\/webcentsmagazine.com\/?p=2382#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/webcentsmagazine.com\/?p=2382"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/webcentsmagazine.com\/?p=2382#primaryimage","url":"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2015\/05\/Advertising.png","contentUrl":"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2015\/05\/Advertising.png","width":520,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/webcentsmagazine.com\/?p=2382#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/webcentsmagazine.com\/"},{"@type":"ListItem","position":2,"name":"Advertising With Facebook Offers"}]},{"@type":"WebSite","@id":"https:\/\/webcentsmagazine.com\/#website","url":"https:\/\/webcentsmagazine.com\/","name":"webcentsmagazine.com","description":"Retailers: We\u2019re here to help you navigate the changing landscape of the internet to broaden your reach and grow your business.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/webcentsmagazine.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/webcentsmagazine.com\/#\/schema\/person\/9e56f6e09304f560ef9542fffed61577","name":"Todd Gibson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/webcentsmagazine.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8d98fd51f03ccbfeccb9fd8d4a229d25f2333674300b0e30aa0f428cf883d4f9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8d98fd51f03ccbfeccb9fd8d4a229d25f2333674300b0e30aa0f428cf883d4f9?s=96&d=mm&r=g","caption":"Todd Gibson"},"description":"Todd Gibson is managing partner of Liesl + Co., creators of the Oliver + S and Straight Stitch Society brands of sewing patterns. He is also the author of The Fabric Shop Network\u2019s Educational Series Workbook: A Guide to Strategic Planning.","url":"https:\/\/webcentsmagazine.com\/?author=29"}]}},"jetpack_featured_media_url":"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2015\/05\/Advertising.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/2382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2382"}],"version-history":[{"count":3,"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/2382\/revisions"}],"predecessor-version":[{"id":2525,"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/2382\/revisions\/2525"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=\/wp\/v2\/media\/2524"}],"wp:attachment":[{"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}